Brandwave

How popular isDrunk Elephant?

In September 2026, people searched for Drunk Elephant by name about 1,350 times in New Zealand, a 42.1% increase from the previous year. These searches made up 3.3% of all New Zealand tinted sunscreen brand searches, placing Drunk Elephant seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about tinted sunscreen brands, Drunk Elephant did not appear in any of the answers.

Search and AI answers in September 2026

Drunk Elephant is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. CeraVeShare of searches 36.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 33.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AvèneShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
  4. Bondi SandsShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Drunk ElephantShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top tinted sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drunk Elephant did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Avène1st
  3. Bondi Sands1st
  4. Cetaphil–
  5. Clinique–
  6. Bioderma–
  7. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tinted sunscreen brands

5 answers

  • Asked ChatGPT

    “Which tinted sunscreen brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best tinted sunscreen brands in New Zealand?”

      1. 1Avène
      2. 2Bondi Sands

    2. Asked ChatGPT

      “What's the best tinted sunscreen brand in New Zealand for everyday sun protection?”

      1. Searched Google, AI Overview

        “best tinted sunscreen”

        1. 1CeraVe
        2. 2Bondi Sands

      2. Searched Google, AI Overview

        “tinted sunscreen for face”

        1. 1Bondi Sands

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which tinted sunscreen brands compete with Drunk Elephant?

      Drunk Elephant against tinted sunscreen brands in New Zealand, by month

      Share of searches by month for CeraVe, Cetaphil, Avène, Bondi Sands, Clinique, Bioderma, Drunk Elephant. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCeraVeCetaphilAvèneBondi SandsCliniqueBiodermaDrunk Elephant
      Oct 202533.6%32%11.3%10.6%5%4.8%2.8%
      Nov 202532.2%31.4%10.7%12%6.9%3.9%2.9%
      Dec 202535.6%31.1%10.2%10.6%5.9%3.7%2.7%
      Jan 202640.6%30.5%9.7%6.7%5.8%4%2.7%
      Feb 202640.9%29.5%9.9%6.8%5.8%4.5%2.6%
      Mar 202641.9%29.3%10.2%6.3%5.4%4.4%2.4%
      Apr 202644.5%29%9.3%6.2%4.2%4.4%2.3%
      May 202645.7%29.2%9.3%5.3%5.3%3.3%2%
      Jun 202649.2%26.3%9.7%5.3%4.3%3.5%1.6%
      Jul 202645.9%28.8%10.5%5%4.8%3.6%1.5%
      Aug 202643.1%30.6%9.5%5.9%4.8%4.4%1.8%
      Sep 202636.8%33.6%9.2%7.4%4.9%4.8%3.3%

      1. 1.CeraVe

        36.8%

        Held 1st. 14.4K estimated branded searches, -16% vs prior month. Share -6.2 points.

      2. 2.Cetaphil

        33.6%

        Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +3.1 points.

      3. 3.Avène

        9.2%

        Held 3rd. 3.6K estimated branded searches, -4.5% vs prior month. Share -0.3 points.

      4. 4.Bondi Sands

        7.4%

        Held 4th. 2.9K estimated branded searches, +23.1% vs prior month. Share +1.5 points.

      5. 5.Clinique

        4.9%

        Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      6. 6.Bioderma

        4.8%

        Held 6th. 1.9K estimated branded searches, +5.6% vs prior month. Share +0.3 points.

      7. 7.Drunk Elephant

        3.3%

        Held 7th. 1.3K estimated branded searches, +80.6% vs prior month. Share +1.5 points.

      Compare popularity between Drunk Elephant and its closest rivals

      Every comparison with Drunk Elephant

      16 comparisons

      How has branded search demand for Drunk Elephant changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Drunk Elephant in New Zealand rose from 950 to 1.4K.
      • Across the 12 months ending September 2026, Drunk Elephant’s share of searches among tinted sunscreen brands in New Zealand increased from 2.8% to 3.3%.
      • Across the 12 months ending September 2026, Drunk Elephant’s share of searches among tinted sunscreen brands in New Zealand peaked at 3.3% in September 2026 and was lowest at 1.5% in July 2026.

      How did search popularity change for New Zealand tinted sunscreen brands in September 2026?

      6 changes

      1. In September 2026, Cetaphil gained share of searches among tinted sunscreen brands in New Zealand, from 30.6% to 33.6%.

      2. In September 2026, Drunk Elephant gained share of searches among tinted sunscreen brands in New Zealand, from 1.8% to 3.3%.

      3. In September 2026, Bondi Sands gained share of searches among tinted sunscreen brands in New Zealand, from 5.9% to 7.4%.

      4. In September 2026, CeraVe lost share of searches among tinted sunscreen brands in New Zealand, from 43.1% to 36.8%.

      5. Bioderma’s share of searches among tinted sunscreen brands in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.

      6. Clinique’s share of searches among tinted sunscreen brands in New Zealand has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.

      How are Drunk Elephant’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • drunk elephant
      • drunk elephant skincare

      Do you work for Drunk Elephant? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Drunk Elephant compete?

      Drunk Elephant is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Skincare brands17th of 221.3%Show ranking
      Moisturizer brands8th of 82.2%Show ranking
      Tinted sunscreen brands7th of 73.3%Shown above
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