Cetaphil vs Drunk Elephant:Which is more popular?
In September 2026, Cetaphil had more branded searches than Drunk Elephant among tinted sunscreen brands in New Zealand. Cetaphil had about 13,200 branded searches, while Drunk Elephant had 1,300. Cetaphil made up 33.6% of all tinted sunscreen brand searches we track, and Drunk Elephant accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about tinted sunscreen brands, neither Cetaphil nor Drunk Elephant appeared in any of the five answers.
Who do people search for more?
Cetaphil, about 10 searches for every 1 for Drunk Elephant
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tinted sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Cetaphil nor Drunk Elephant showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Avène1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tinted sunscreen brands
5 answers
Asked ChatGPT
“Which tinted sunscreen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tinted sunscreen brands in New Zealand?”
Asked ChatGPT
“What's the best tinted sunscreen brand in New Zealand for everyday sun protection?”
Searched Google, AI Overview
“best tinted sunscreen”
Searched Google, AI Overview
“tinted sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cetaphil or Drunk Elephant more popular in search?
This chart shows how often people search Google for Cetaphil and Drunk Elephant by name. Each line represents a brand's share of searches for all seven tinted sunscreen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Drunk Elephant. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Avène | Bondi Sands | Clinique | Bioderma | Drunk Elephant |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 32% | 11.3% | 10.6% | 5% | 4.8% | 2.8% |
| Nov 2025 | 32.2% | 31.4% | 10.7% | 12% | 6.9% | 3.9% | 2.9% |
| Dec 2025 | 35.6% | 31.1% | 10.2% | 10.6% | 5.9% | 3.7% | 2.7% |
| Jan 2026 | 40.6% | 30.5% | 9.7% | 6.7% | 5.8% | 4% | 2.7% |
| Feb 2026 | 40.9% | 29.5% | 9.9% | 6.8% | 5.8% | 4.5% | 2.6% |
| Mar 2026 | 41.9% | 29.3% | 10.2% | 6.3% | 5.4% | 4.4% | 2.4% |
| Apr 2026 | 44.5% | 29% | 9.3% | 6.2% | 4.2% | 4.4% | 2.3% |
| May 2026 | 45.7% | 29.2% | 9.3% | 5.3% | 5.3% | 3.3% | 2% |
| Jun 2026 | 49.2% | 26.3% | 9.7% | 5.3% | 4.3% | 3.5% | 1.6% |
| Jul 2026 | 45.9% | 28.8% | 10.5% | 5% | 4.8% | 3.6% | 1.5% |
| Aug 2026 | 43.1% | 30.6% | 9.5% | 5.9% | 4.8% | 4.4% | 1.8% |
| Sep 2026 | 36.8% | 33.6% | 9.2% | 7.4% | 4.9% | 4.8% | 3.3% |
How has the Cetaphil and Drunk Elephant comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among tinted sunscreen brands in New Zealand moved from 32% to 33.6%, and its estimated monthly branded searches moved from 10.2K to 13.2K.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among tinted sunscreen brands in New Zealand moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for New Zealand tinted sunscreen brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among tinted sunscreen brands in New Zealand, from 30.6% to 33.6%.
In September 2026, Drunk Elephant gained share of searches among tinted sunscreen brands in New Zealand, from 1.8% to 3.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
10 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil sunscreen
- cetaphil wash
Drunk Elephant
1 branded search term
- drunk elephant
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