Brandwave

How popular isDrunk Elephant in search?

In August 2026, there were an estimated 1.1K branded searches for Drunk Elephant in New Zealand which is down 15.2% over the last 11 months. Drunk Elephant holds 0.52% estimated Share of Search among New Zealand skincare brands and is ranked 19th of 22 competitors for search popularity.

Share of Search, August 2026
  1. CeraVe21%
  2. La Roche-Posay15.3%
  3. Cetaphil14.6%
  4. The Ordinary8.6%
  5. Neutrogena7.5%
  6. COSRX5.6%
  7. Beauty of Joseon5.3%
  8. +10 more
  9. Trilogy0.84%
  10. Drunk Elephant0.52%
  11. Antipodes0.45%
  12. +2 more
Drunk Elephant website (opens in a new tab)

Follow Drunk Elephant and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which skincare brands compete with Drunk Elephant?

Drunk Elephant against skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma, Drunk Elephant. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

  1. 1.CeraVe

    21%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points

  2. 2.La Roche-Posay

    15.3%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points

  3. 3.Cetaphil

    14.6%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points

  4. 4.The Ordinary

    8.6%

    held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points

  5. 5.Neutrogena

    7.5%

    held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points

  6. 6.COSRX

    5.6%

    held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points

  7. 7.Beauty of Joseon

    5.3%

    held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points

  8. 8.Laneige

    3.4%

    held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points

  9. 9.Dermalogica

    2.8%

    held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points

  10. 10.Kiehl's

    2.7%

    moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points

  11. 11.Bioderma

    2.2%

    held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points

  12. 12.Essano

    1.9%

    moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points

  13. 13.Clinique

    1.9%

    moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points

  14. 14.Medik8

    1.5%

    held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points

  15. 15.Paula's Choice

    1.4%

    held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points

  16. 16.SKIN1004

    0.87%

    held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points

  17. 17.SkinCeuticals

    0.87%

    held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  18. 18.Trilogy

    0.84%

    held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points

  19. 19.Drunk Elephant

    0.52%

    held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points

  20. 20.Antipodes

    0.45%

    held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points

  21. 21.Glow Lab

    0.4%

    held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points

  22. 22.The INKEY List

    0.22%

    held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points

Compare search popularity between Drunk Elephant and its closest rivals

How has branded search demand for Drunk Elephant changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Drunk Elephant in New Zealand fell from 1.3K to 1.1K.
  • Across the 11 months ending August 2026, Drunk Elephant fell from 18th to 19th among skincare brands in New Zealand.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

How is Drunk Elephant measured?

Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • drunk elephant
  • drunk elephant nz
  • drunk elephant protini polypeptide cream
  • drunk elephant skincare

Do you work for Drunk Elephant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Drunk Elephant your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record