Beauty of Joseon vs Drunk Elephant:Which is more popular by branded search in New Zealand?
In August 2026, Beauty of Joseon had more branded searches than Drunk Elephant among skincare brands in New Zealand. Beauty of Joseon was estimated to have 10.8K branded searches compared to Drunk Elephant’s 1.1K, and held a 5.3% Share of Search versus Drunk Elephant’s 0.52%.
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Which is more popular in search, Beauty of Joseon or Drunk Elephant?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Drunk Elephant. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Beauty of Joseon and Drunk Elephant comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Drunk Elephant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand moved from 4.7% to 5.3%, and its estimated monthly branded searches moved from 6.9K to 10.8K.
- Across the 11 months ending August 2026, Drunk Elephant’s estimated Share of Search among skincare brands in New Zealand moved from 0.85% to 0.52%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand skincare brands in August 2026?
2 changes
Estimated monthly branded searches for Beauty of Joseon in New Zealand rose 56.4% over 11 measured months, from 6.9K to 10.8K in August 2026.
Estimated monthly branded searches for Drunk Elephant in New Zealand fell 15.2% over 11 measured months, from 1.3K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Drunk Elephant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
27 branded search terms
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon dynasty cream
- beauty of joseon eye cream
- beauty of joseon ginseng cleansing oil
- beauty of joseon glow deep serum
- beauty of joseon glow serum
- beauty of joseon glow serum propolis niacinamide
- beauty of joseon green plum refreshing cleanser
- beauty of joseon moisturizer
- beauty of joseon near me
- beauty of joseon new zealand
- beauty of joseon nz
- beauty of joseon online
- beauty of joseon red bean water gel
- beauty of joseon relief sun
- beauty of joseon relief sun rice probiotics sunscreen
- beauty of joseon relief sun spf50
- beauty of joseon relief sun sunscreen
- beauty of joseon revive eye serum
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon tinted sunscreen
- beauty of joseon toner
- beautyofjoseon com
Drunk Elephant
4 branded search terms
- drunk elephant
- drunk elephant nz
- drunk elephant protini polypeptide cream
- drunk elephant skincare
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