Brandwave

How popular isBioderma?

In September 2026, people searched for Bioderma by name about 2,590 times in New Zealand, a 28.2% increase from the previous year. These searches made up 4.8% of all New Zealand tinted sunscreen brand searches, placing Bioderma sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tinted sunscreen brands, Bioderma did not appear in any of the answers.

Search and AI answers in September 2026

Bioderma is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. CeraVeShare of searches 36.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 33.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AvèneShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
  4. Bondi SandsShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. BiodermaShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top tinted sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bioderma did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Avène1st
  3. Bondi Sands1st
  4. Cetaphil–
  5. Clinique–
  6. Bioderma–
  7. Drunk Elephant–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tinted sunscreen brands

5 answers
  • Asked ChatGPT

    “Which tinted sunscreen brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best tinted sunscreen brands in New Zealand?”

      1. 1Avène
      2. 2Bondi Sands
    2. Asked ChatGPT

      “What's the best tinted sunscreen brand in New Zealand for everyday sun protection?”

      1. Searched Google, AI Overview

        “best tinted sunscreen”

        1. 1CeraVe
        2. 2Bondi Sands
      2. Searched Google, AI Overview

        “tinted sunscreen for face”

        1. 1Bondi Sands

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which tinted sunscreen brands compete with Bioderma?

      Bioderma against tinted sunscreen brands in New Zealand, by month

      Share of searches by month for CeraVe, Cetaphil, Avène, Bondi Sands, Clinique, Bioderma, Drunk Elephant. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCeraVeCetaphilAvèneBondi SandsCliniqueBiodermaDrunk Elephant
      Oct 202533.6%32%11.3%10.6%5%4.8%2.8%
      Nov 202532.2%31.4%10.7%12%6.9%3.9%2.9%
      Dec 202535.6%31.1%10.2%10.6%5.9%3.7%2.7%
      Jan 202640.6%30.5%9.7%6.7%5.8%4%2.7%
      Feb 202640.9%29.5%9.9%6.8%5.8%4.5%2.6%
      Mar 202641.9%29.3%10.2%6.3%5.4%4.4%2.4%
      Apr 202644.5%29%9.3%6.2%4.2%4.4%2.3%
      May 202645.7%29.2%9.3%5.3%5.3%3.3%2%
      Jun 202649.2%26.3%9.7%5.3%4.3%3.5%1.6%
      Jul 202645.9%28.8%10.5%5%4.8%3.6%1.5%
      Aug 202643.1%30.6%9.5%5.9%4.8%4.4%1.8%
      Sep 202636.8%33.6%9.2%7.4%4.9%4.8%3.3%
      1. 1.CeraVe

        36.8%

        Held 1st. 14.4K estimated branded searches, -16% vs prior month. Share -6.2 points.

      2. 2.Cetaphil

        33.6%

        Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +3.1 points.

      3. 3.Avène

        9.2%

        Held 3rd. 3.6K estimated branded searches, -4.5% vs prior month. Share -0.3 points.

      4. Held 4th. 2.9K estimated branded searches, +23.1% vs prior month. Share +1.5 points.

      5. 5.Clinique

        4.9%

        Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      6. 6.Bioderma

        4.8%

        Held 6th. 1.9K estimated branded searches, +5.6% vs prior month. Share +0.3 points.

      7. Held 7th. 1.3K estimated branded searches, +80.6% vs prior month. Share +1.5 points.

      Compare popularity between Bioderma and its closest rivals

      Every comparison with Bioderma

      19 comparisons

      How has branded search demand for Bioderma changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Bioderma in New Zealand rose from 2K to 2.6K.
      • Across the 12 months ending September 2026, Bioderma’s share of searches among tinted sunscreen brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 3.3% in May 2026.

      How did search popularity change for New Zealand tinted sunscreen brands in September 2026?

      6 changes
      1. In September 2026, Cetaphil gained share of searches among tinted sunscreen brands in New Zealand, from 30.6% to 33.6%.

      2. In September 2026, Drunk Elephant gained share of searches among tinted sunscreen brands in New Zealand, from 1.8% to 3.3%.

      3. In September 2026, Bondi Sands gained share of searches among tinted sunscreen brands in New Zealand, from 5.9% to 7.4%.

      4. In September 2026, CeraVe lost share of searches among tinted sunscreen brands in New Zealand, from 43.1% to 36.8%.

      5. Bioderma’s share of searches among tinted sunscreen brands in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.

      6. Clinique’s share of searches among tinted sunscreen brands in New Zealand has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.

      How are Bioderma’s branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using Bioderma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • bioderma
      • bioderma cleanser
      • bioderma face wash
      • bioderma moisturiser
      • bioderma oil cleanser
      • bioderma serum
      • bioderma shower oil
      • bioderma sunscreen

      Do you work for Bioderma? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Bioderma compete?

      Bioderma is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Skincare brands11th of 222.3%Show ranking
      Face cleanser brands10th of 142.5%Show ranking
      Tinted sunscreen brands6th of 74.8%Shown above
      Micellar water brands4th of 45.6%Show ranking
      Creator with pink hair and a pink jacket

      Is Bioderma your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.