Brandwave

How popular isBioderma?

In September 2026, people searched for Bioderma by name about 2,590 times in New Zealand, a 28.2% increase from the previous year. These searches made up 5.6% of all New Zealand micellar water brand searches, placing Bioderma fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about micellar water brands, Bioderma appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Bioderma is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. La Roche-PosayShare of searches 53%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. NiveaShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GarnierShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BiodermaShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top micellar water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bioderma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bioderma is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bioderma1st
  2. Garnier2nd
  3. La Roche-Posay3rd
  4. Nivea4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micellar water brands

5 answers

  • Asked ChatGPT

    “Which micellar water brand should I buy in New Zealand?”

    1. 1Bioderma
    2. 2Garnier

  • Asked ChatGPT

    “What are the best micellar water brands in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
    3. 3La Roche-Posay
    4. 4Nivea

  • Asked ChatGPT

    “What's the best micellar water brand in New Zealand for makeup removal?”

    1. 1Bioderma
    2. 2Garnier

  • Searched Google, AI Overview

    “micellar water nz”

    1. 1Garnier
    2. 2Nivea

  • Searched Google, AI Overview

    “makeup remover water”

    1. 1Garnier

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which micellar water brands compete with Bioderma?

Bioderma against micellar water brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Nivea, Garnier, Bioderma. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202554.7%31.8%8%5.5%
Nov 202556.2%31.4%7.9%4.5%
Dec 202554.6%33.1%8%4.3%
Jan 202655.6%31.5%8%5%
Feb 202653.7%31.6%9.1%5.7%
Mar 202651.8%33%9.4%5.8%
Apr 202658.3%28.2%8.2%5.3%
May 202655.2%31.8%8.4%4.6%
Jun 202654.8%31.4%8.7%5.2%
Jul 202652.9%31.1%10.6%5.4%
Aug 202650.8%33.3%9.8%6.1%
Sep 202653%32.7%8.7%5.6%

  1. 1.La Roche-Posay

    53%

    Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +2.2 points.

  2. 2.Nivea

    32.7%

    Held 2nd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.

  3. 3.Garnier

    8.7%

    Held 3rd. 2.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Bioderma

    5.6%

    Held 4th. 1.7K estimated branded searches, +3.8% vs prior month. Share -0.5 points.

Compare popularity between Bioderma and its closest rivals

Every comparison with Bioderma

19 comparisons

How has branded search demand for Bioderma changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bioderma in New Zealand rose from 2K to 2.6K.
  • Across the 12 months ending September 2026, Bioderma’s share of searches among micellar water brands in New Zealand peaked at 6.1% in August 2026 and was lowest at 4.3% in December 2025.

How did search popularity change for New Zealand micellar water brands in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.

  2. In September 2026, Garnier lost share of searches among micellar water brands in New Zealand, from 9.8% to 8.7%.

  3. In September 2026, Nivea lost share of searches among micellar water brands in New Zealand, from 33.3% to 32.7%.

  4. Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

How are Bioderma’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bioderma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bioderma
  • bioderma cleanser
  • bioderma face wash
  • bioderma moisturiser
  • bioderma oil cleanser
  • bioderma serum
  • bioderma shower oil
  • bioderma sunscreen

Do you work for Bioderma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bioderma compete?

Bioderma is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands11th of 222.3%Show ranking
Face cleanser brands10th of 142.5%Show ranking
Tinted sunscreen brands6th of 74.8%Show ranking
Micellar water brands4th of 45.6%Shown above
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Is Bioderma your brand?

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