Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 53% of all New Zealand micellar water brand searches, placing La Roche-Posay first out of four brands. When we asked both ChatGPT and Google AI Overviews about micellar water brands, La Roche-Posay appeared in one of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

La Roche-Posay is the most searched of 4 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 53%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. NiveaShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GarnierShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BiodermaShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top micellar water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bioderma1st
  2. Garnier2nd
  3. La Roche-Posay3rd
  4. Nivea4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micellar water brands

5 answers

  • Asked ChatGPT

    “Which micellar water brand should I buy in New Zealand?”

    1. 1Bioderma
    2. 2Garnier

  • Asked ChatGPT

    “What are the best micellar water brands in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
    3. 3La Roche-Posay
    4. 4Nivea

  • Asked ChatGPT

    “What's the best micellar water brand in New Zealand for makeup removal?”

    1. 1Bioderma
    2. 2Garnier

  • Searched Google, AI Overview

    “micellar water nz”

    1. 1Garnier
    2. 2Nivea

  • Searched Google, AI Overview

    “makeup remover water”

    1. 1Garnier

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which micellar water brands compete with La Roche-Posay?

La Roche-Posay against micellar water brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Nivea, Garnier, Bioderma. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202554.7%31.8%8%5.5%
Nov 202556.2%31.4%7.9%4.5%
Dec 202554.6%33.1%8%4.3%
Jan 202655.6%31.5%8%5%
Feb 202653.7%31.6%9.1%5.7%
Mar 202651.8%33%9.4%5.8%
Apr 202658.3%28.2%8.2%5.3%
May 202655.2%31.8%8.4%4.6%
Jun 202654.8%31.4%8.7%5.2%
Jul 202652.9%31.1%10.6%5.4%
Aug 202650.8%33.3%9.8%6.1%
Sep 202653%32.7%8.7%5.6%

  1. 1.La Roche-Posay

    53%

    Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +2.2 points.

  2. 2.Nivea

    32.7%

    Held 2nd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.

  3. 3.Garnier

    8.7%

    Held 3rd. 2.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Bioderma

    5.6%

    Held 4th. 1.7K estimated branded searches, +3.8% vs prior month. Share -0.5 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among micellar water brands in New Zealand decreased from 54.7% to 53%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among micellar water brands in New Zealand peaked at 58.3% in April 2026 and was lowest at 50.8% in August 2026.

How did search popularity change for New Zealand micellar water brands in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.

  2. In September 2026, Garnier lost share of searches among micellar water brands in New Zealand, from 9.8% to 8.7%.

  3. In September 2026, Nivea lost share of searches among micellar water brands in New Zealand, from 33.3% to 32.7%.

  4. Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Show ranking
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Show ranking
Pharmacy skincare brands2nd of 630.8%Show ranking
Sensitive skin brands2nd of 630.2%Show ranking
Face moisturizer brands4th of 43.3%Show ranking
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Shown above
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