Brandwave

How popular isNivea?

In September 2026, people searched for Nivea by name about 10,200 times in New Zealand, a 28.8% increase from the previous year. These searches made up 32.7% of all New Zealand micellar water brand searches, placing Nivea second out of four brands. When we asked both ChatGPT and Google AI Overviews about micellar water brands, Nivea appeared in two of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Nivea is the second most searched of 4 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 53%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. NiveaShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GarnierShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BiodermaShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top micellar water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bioderma1st
  2. Garnier2nd
  3. La Roche-Posay3rd
  4. Nivea4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garnier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bioderma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micellar water brands

5 answers

  • Asked ChatGPT

    “Which micellar water brand should I buy in New Zealand?”

    1. 1Bioderma
    2. 2Garnier

  • Asked ChatGPT

    “What are the best micellar water brands in New Zealand?”

    1. 1Bioderma
    2. 2Garnier
    3. 3La Roche-Posay
    4. 4Nivea

  • Asked ChatGPT

    “What's the best micellar water brand in New Zealand for makeup removal?”

    1. 1Bioderma
    2. 2Garnier

  • Searched Google, AI Overview

    “micellar water nz”

    1. 1Garnier
    2. 2Nivea

  • Searched Google, AI Overview

    “makeup remover water”

    1. 1Garnier

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which micellar water brands compete with Nivea?

Nivea against micellar water brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Nivea, Garnier, Bioderma. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaGarnierBioderma
Oct 202554.7%31.8%8%5.5%
Nov 202556.2%31.4%7.9%4.5%
Dec 202554.6%33.1%8%4.3%
Jan 202655.6%31.5%8%5%
Feb 202653.7%31.6%9.1%5.7%
Mar 202651.8%33%9.4%5.8%
Apr 202658.3%28.2%8.2%5.3%
May 202655.2%31.8%8.4%4.6%
Jun 202654.8%31.4%8.7%5.2%
Jul 202652.9%31.1%10.6%5.4%
Aug 202650.8%33.3%9.8%6.1%
Sep 202653%32.7%8.7%5.6%

  1. 1.La Roche-Posay

    53%

    Held 1st. 15.7K estimated branded searches, +17.9% vs prior month. Share +2.2 points.

  2. 2.Nivea

    32.7%

    Held 2nd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.

  3. 3.Garnier

    8.7%

    Held 3rd. 2.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Bioderma

    5.6%

    Held 4th. 1.7K estimated branded searches, +3.8% vs prior month. Share -0.5 points.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

19 comparisons

How has branded search demand for Nivea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in New Zealand rose from 7.9K to 10.2K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among micellar water brands in New Zealand increased from 31.8% to 32.7%.
  • Across the 12 months ending September 2026, Nivea’s share of searches among micellar water brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 28.2% in April 2026.

How did search popularity change for New Zealand micellar water brands in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among micellar water brands in New Zealand, from 50.8% to 53%.

  2. In September 2026, Garnier lost share of searches among micellar water brands in New Zealand, from 9.8% to 8.7%.

  3. In September 2026, Nivea lost share of searches among micellar water brands in New Zealand, from 33.3% to 32.7%.

  4. Estimated monthly branded searches for Bioderma in New Zealand rose 30.7% over 12 measured months, from 1.3K to 1.7K in September 2026.

How are Nivea’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea body spray
  • nivea cream
  • nivea creme
  • nivea deo
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea spf
  • nivea sun
  • nivea sunblock

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunscreen brands4th of 98.6%Show ranking
Sun cream brands3rd of 613.7%Show ranking
Micellar water brands2nd of 432.7%Shown above
Deodorant brands2nd of 631.7%Show ranking
Deo stick brands2nd of 437.2%Show ranking
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Is Nivea your brand?

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