Sun cream brands in New Zealand:Which are most popular?
In September 2026, Skinnies was the most searched sun cream brand in New Zealand, accounting for 47.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Cancer Society NZ showed up in every answer. Cancer Society NZ was recommended most often, coming first in three out of four responses that gave a list.
SkinniesShare of searches 47.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NiveaShare of searches 13.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
COSRXShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cancer Society NZShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top sun cream brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Cancer Society NZ appeared every time. Cancer Society NZ was recommended most often, coming first in three out of four answers that gave a list. La Roche-Posay was second, and Skinnies was third. COSRX, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cancer Society NZ1st
- La Roche-Posay2nd
- Skinnies3rd
- Nivea4th
- COSRX–
Eucerin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sun cream brands in New Zealand?”
Asked ChatGPT
“What's the best sun cream brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“spf 50 sun cream”
Searched Google, AI Overview
“sun cream nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sun cream brands do people search for most?
This chart shows how often people search Google for each sun cream brand by name. Each line represents a brand's share of searches for all six sun cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skinnies, La Roche-Posay, Nivea, COSRX, Cancer Society NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | Nivea | COSRX | Cancer Society NZ | Eucerin |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 20.5% | 11.9% | 9.6% | 3.1% | 1.5% |
| Nov 2025 | 50.9% | 22.9% | 12.8% | 9.2% | 2.9% | 1.3% |
| Dec 2025 | 48.5% | 23.1% | 14% | 10.8% | 2.3% | 1.3% |
| Jan 2026 | 48.6% | 23.1% | 13.1% | 10.8% | 2.8% | 1.5% |
| Feb 2026 | 52.3% | 19.8% | 11.6% | 11.2% | 3.7% | 1.5% |
| Mar 2026 | 49.7% | 19.3% | 12.3% | 12.9% | 4.4% | 1.4% |
| Apr 2026 | 48.3% | 23.5% | 11.4% | 12.6% | 2.8% | 1.5% |
| May 2026 | 46.9% | 21.8% | 12.5% | 14.2% | 3.3% | 1.3% |
| Jun 2026 | 47.4% | 22.4% | 12.9% | 13.1% | 2.8% | 1.5% |
| Jul 2026 | 47.4% | 22.4% | 13.2% | 12.6% | 2.8% | 1.7% |
| Aug 2026 | 44.8% | 21.9% | 14.4% | 12.5% | 4.8% | 1.7% |
| Sep 2026 | 47.2% | 22.3% | 13.7% | 12.6% | 2.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 33.2K | +22.3% | +2.5 points | |
| 2, held 2nd | 22.3% | 15.7K | +17.9% | +0.4 points | |
| 3, held 3rd | 13.7% | 9.7K | +10.8% | -0.6 points | |
| 4, held 4th | 12.6% | 8.9K | +16.8% | +0.1 points | |
| 5, held 5th | 2.7% | 1.9K | -34.5% | -2.1 points | |
| 6, held 6th | 1.4% | 1K | -2.9% | -0.3 points |
1.
Skinnies47.2%
Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
22.3%
Held 2nd. 15.7K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
3.
Nivea13.7%
Held 3rd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.
4.
COSRX12.6%
Held 4th. 8.9K estimated branded searches, +16.8% vs prior month. Share +0.1 points.
2.7%
Held 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.1 points.
6.
Eucerin1.4%
Held 6th. 1K estimated branded searches, -2.9% vs prior month. Share -0.3 points.
Which brand is most popular in search among sun cream brands in New Zealand?
6 brands
In September 2026, Skinnies was the most searched among sun cream brands in New Zealand, with an estimated 33.2K branded searches, 47.2% of all searches for the six we track. La Roche-Posay is in 2nd place, 25 percentage points behind at 22.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Skinnies | 53.4% → 47.2% | 53.4%Oct 2025 | 44.8%Aug 2026 | 1st |
| La Roche-Posay | 20.5% → 22.3% | 23.5%Apr 2026 | 19.3%Mar 2026 | 2nd |
| Nivea | 11.9% → 13.7% | 14.4%Aug 2026 | 11.4%Apr 2026 | 3rd |
| COSRX | 9.6% → 12.6% | 14.2%May 2026 | 9.2%Nov 2025 | 4th |
| Cancer Society NZ | 3.1% → 2.7% | 4.8%Aug 2026 | 2.3%Dec 2025 | 5th |
| Eucerin | 1.5% → 1.4% | 1.7%Jul 2026 | 1.3%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand decreased from 53.4% to 47.2%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sun cream brands in New Zealand increased from 20.5% to 22.3%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand increased from 11.9% to 13.7%.
- Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand increased from 9.6% to 12.6%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand peaked at 53.4% in October 2025 and was lowest at 44.8% in August 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sun cream brands in New Zealand peaked at 23.5% in April 2026 and was lowest at 19.3% in March 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand peaked at 14.4% in August 2026 and was lowest at 11.4% in April 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand peaked at 14.2% in May 2026 and was lowest at 9.2% in November 2025.
- Across the 12 months ending September 2026, Cancer Society NZ’s share of searches among sun cream brands in New Zealand peaked at 4.8% in August 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Cancer Society NZ and Eucerin held steady: their share of searches among sun cream brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand sun cream brands in September 2026?
5 changes
In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.
In September 2026, Cancer Society NZ lost share of searches among sun cream brands in New Zealand, from 4.8% to 2.7%.
In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.
Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 23% over 12 measured months, from 12.7K to 15.7K in September 2026.
Compare popularity between leading brands
- Skinnies vs La Roche-Posay: compare popularity
- Skinnies vs Nivea: compare popularity
- Skinnies vs COSRX: compare popularity
- Skinnies vs Cancer Society NZ: compare popularity
- La Roche-Posay vs Nivea: compare popularity
- La Roche-Posay vs COSRX: compare popularity
- La Roche-Posay vs Cancer Society NZ: compare popularity
- Nivea vs COSRX: compare popularity
- Nivea vs Cancer Society NZ: compare popularity
- COSRX vs Cancer Society NZ: compare popularity
- Compare any of these brands
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