Brandwave

Sunscreen brands in New Zealand:Which brands are most popular in search?

In August 2026, La Roche-Posay was the most searched among sunscreen brands in New Zealand, with an estimated 31K branded searches and 32.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. La Roche-Posay32.7%
  2. Skinnies29.4%
  3. Neutrogena16.2%
  4. Nivea10.1%
  5. Bondi Sands9.5%
  6. Ultra Violette0.94%
  7. Invisible Zinc0.46%
  8. Cancer Society Sunscreen0.41%
  9. Banana Boat0.28%

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Share of SearchLeaderboard

Compare the sunscreen brands New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sunscreen brands in New Zealand, by month

Share of Search by month for La Roche-Posay, Skinnies, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosaySkinniesNeutrogenaNiveaBondi SandsUltra VioletteInvisible ZincCancer Society SunscreenBanana Boat
Oct 202527.6%36.6%13%8.5%10.1%1.8%0.83%0.9%0.63%
Nov 202528.3%34.1%13.1%8.5%10.9%1.4%1.2%1.4%0.97%
Dec 202528.6%31.9%14%9.2%11.2%1.3%1.2%1.3%1.1%
Jan 202630.2%32.4%15%9.2%8.7%1.3%1.1%1.1%0.86%
Feb 202630.4%36.1%13.7%8.7%8.1%0.92%0.69%0.75%0.64%
Mar 202630.8%35.2%14.2%9.6%7.5%1%0.64%0.61%0.43%
Apr 202634.5%33.7%13.4%8.7%7.7%0.9%0.46%0.39%0.27%
May 202633.9%31.6%13.9%9.2%9.4%1%0.37%0.3%0.25%
Jun 202634.1%30.5%15%9.1%9.7%0.8%0.37%0.29%0.2%
Jul 202636%29%14.7%8.8%9.6%0.87%0.42%0.34%0.23%
Aug 202632.7%29.4%16.2%10.1%9.5%0.94%0.46%0.41%0.28%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.La Roche-Posay

    32.7%

    held 1st · 31K estimated branded searches · -9.5% vs prior month · -3.3 points

  2. 2.Skinnies

    29.4%

    held 2nd · 27.9K estimated branded searches · +0.9% vs prior month · +0.4 points

  3. 3.Neutrogena

    16.2%

    held 3rd · 15.3K estimated branded searches · +9.6% vs prior month · +1.5 points

  4. 4.Nivea

    10.1%

    moved from 5th to 4th · 9.6K estimated branded searches · +14.3% vs prior month · +1.3 points

  5. 5.Bondi Sands

    9.5%

    moved from 4th to 5th · 9K estimated branded searches · -1.3% vs prior month · -0.1 points

  6. 6.Ultra Violette

    0.94%

    held 6th · 890 estimated branded searches · +7.2% vs prior month · +0.1 points

  7. 7.Invisible Zinc

    0.46%

    held 7th · 440 estimated branded searches · +10% vs prior month · 0 points

  8. 8.Cancer Society Sunscreen

    0.41%

    held 8th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  9. 9.Banana Boat

    0.28%

    held 9th · 270 estimated branded searches · +22.7% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among sunscreen brands in New Zealand?

In August 2026, La Roche-Posay was the most searched among sunscreen brands in New Zealand, with an estimated 31K branded searches and 32.7% estimated Share of Search within this set. Skinnies is in 2nd place, 3.3 percentage points behind at 29.4% Share of Search.

New Zealand sunscreen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
La Roche-Posay27.6% → 32.7%36%Jul 202627.6%Oct 20252nd → 1st
Skinnies36.6% → 29.4%36.6%Oct 202529%Jul 20261st → 2nd
Neutrogena13% → 16.2%16.2%Aug 202613%Oct 20253rd
Nivea8.5% → 10.1%10.1%Aug 20268.5%Nov 20255th → 4th
Bondi Sands10.1% → 9.5%11.2%Dec 20257.5%Mar 20264th → 5th
Ultra Violette1.8% → 0.94%1.8%Oct 20250.8%Jun 20266th
Invisible Zinc0.83% → 0.46%1.2%Dec 20250.37%Jun 20268th → 7th
Cancer Society Sunscreen0.9% → 0.41%1.4%Nov 20250.29%Jun 20267th → 8th
Banana Boat0.63% → 0.28%1.1%Dec 20250.2%Jun 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand increased from 27.6% to 32.7%.
  • Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand decreased from 36.6% to 29.4%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sunscreen brands in New Zealand increased from 13% to 16.2%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand increased from 8.5% to 10.1%.
  • Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among sunscreen brands in New Zealand decreased from 10.1% to 9.5%.
  • Across the 11 months ending August 2026, Ultra Violette’s estimated Share of Search among sunscreen brands in New Zealand decreased from 1.8% to 0.94%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among sunscreen brands in New Zealand peaked at 36% in July 2026 and was lowest at 27.6% in October 2025.
  • Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand peaked at 36.6% in October 2025 and was lowest at 29% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand peaked at 10.1% in August 2026 and was lowest at 8.5% in November 2025.
  • Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among sunscreen brands in New Zealand peaked at 11.2% in December 2025 and was lowest at 7.5% in March 2026.
  • Across the 11 months ending August 2026, Cancer Society Sunscreen’s estimated Share of Search among sunscreen brands in New Zealand peaked at 1.4% in November 2025 and was lowest at 0.29% in June 2026.
  • Across the 11 months ending August 2026, La Roche-Posay rose from 2nd to 1st among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Skinnies fell from 1st to 2nd among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Nivea rose from 5th to 4th among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Bondi Sands fell from 4th to 5th among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Invisible Zinc rose from 8th to 7th among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Cancer Society Sunscreen fell from 7th to 8th among sunscreen brands in New Zealand.
  • Across the 11 months ending August 2026, Banana Boat held steady: its estimated Share of Search among sunscreen brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand sunscreen brands in August 2026?

  1. In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.

  2. In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.

  3. In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.

  4. Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.

  5. Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  6. Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

  7. Estimated monthly branded searches for Invisible Zinc in New Zealand fell 45.7% over 11 measured months, from 810 to 440 in August 2026.

  8. Estimated monthly branded searches for Skinnies in New Zealand fell 21.7% over 11 measured months, from 35.6K to 27.9K in August 2026.

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