Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 4,220 times in New Zealand, an 11.2% decrease from the previous year. These searches made up 3.8% of all New Zealand sunscreen brand searches, placing Bondi Sands fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Bondi Sands appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Bondi Sands is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. SkinniesShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 29.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NeutrogenaShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NiveaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bondi SandsShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bondi Sands is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sunscreen brands compete with Bondi Sands?

Bondi Sands against sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

  1. 1.Skinnies

    44.8%

    Held 1st. 34.5K estimated branded searches, +23.8% vs prior month. Share +2.8 points.

  2. 2.La Roche-Posay

    29.2%

    Held 2nd. 22.5K estimated branded searches, +19.5% vs prior month. Share +0.8 points.

  3. 3.Neutrogena

    9.1%

    Held 3rd. 7K estimated branded searches, -21.5% vs prior month. Share -4.4 points.

  4. 4.Nivea

    8.6%

    Held 4th. 6.7K estimated branded searches, +8.7% vs prior month. Share -0.6 points.

  5. 5.Bondi Sands

    3.8%

    Held 5th. 2.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Ultra Violette

    1.7%

    Held 6th. 1.3K estimated branded searches, +67.5% vs prior month. Share +0.5 points.

  7. 7.Banana Boat

    1%

    Held 7th. 780 estimated branded searches, +20% vs prior month. Share 0 points.

  8. 8.Invisible Zinc

    0.92%

    Moved from 9th to 8th. 710 estimated branded searches, +108.8% vs prior month. Share +0.4 points.

  9. 9.Cancer Society Sunscreen

    0.77%

    Moved from 8th to 9th. 590 estimated branded searches, +51.3% vs prior month. Share +0.2 points.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

25 comparisons

How has branded search demand for Bondi Sands changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands in New Zealand fell from 4.8K to 4.2K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in New Zealand decreased from 4.6% to 3.8%.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among sunscreen brands in New Zealand peaked at 5.1% in November 2025 and was lowest at 3.2% in May 2026.

How did search popularity change for New Zealand sunscreen brands in September 2026?

6 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%.

  3. In September 2026, Ultra Violette gained share of searches among sunscreen brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Neutrogena lost share of searches among sunscreen brands in New Zealand, from 13.5% to 9.1%.

  5. In September 2026, Nivea lost share of searches among sunscreen brands in New Zealand, from 9.2% to 8.6%.

  6. In September 2026, Invisible Zinc rose from 9th to 8th among sunscreen brands in New Zealand.

How are Bondi Sands’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands spf
  • bondi sands sunblock
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam
  • bondisands spf

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How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands6th of 73.4%Show ranking
Sunscreen brands5th of 93.8%Shown above
Tinted sunscreen brands4th of 77.4%Show ranking
self-tan brands1st of 1038.8%Show ranking
Self tanner brands1st of 464%Show ranking
Tan remover brands1st of 470.7%Show ranking
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