SPF brands in New Zealand:Which are most popular?
In September 2026, Skinnies was the most searched SPF brand in New Zealand, accounting for 38.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay showed up in every answer. La Roche-Posay was recommended most often, coming first in two out of three responses that gave a list.
SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Beauty of JoseonShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top SPF brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared every time. La Roche-Posay was recommended most often, coming first in two out of three answers that gave a list. Skinnies was second, and Bondi Sands was third. CeraVe, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which SPF brands do people search for most?
This chart shows how often people search Google for each SPF brand by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 33.2K | +22.3% | +2.7 points | |
| 2, moved from 3rd to 2nd | 20.8% | 17.8K | +19.2% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 13.3K | -12% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.7% | 9.1K | +16.2% | +0.2 points | |
| 5, held 5th | 9.5% | 8.1K | +21.1% | +0.6 points | |
| 6, held 6th | 3.4% | 2.9K | +23.1% | +0.3 points | |
| 7, held 7th | 1.2% | 1K | -2.9% | -0.2 points |
1.
Skinnies38.9%
Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
20.8%
Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.
3.
CeraVe15.5%
Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.
4.
COSRX10.7%
Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.
9.5%
Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.
3.4%
Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
7.
Eucerin1.2%
Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.
Which brand is most popular in search among SPF brands in New Zealand?
7 brands
In September 2026, Skinnies was the most searched among SPF brands in New Zealand, with an estimated 33.2K branded searches, 38.9% of all searches for the seven we track. La Roche-Posay is in 2nd place, 18.1 percentage points behind at 20.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Skinnies | 45.7% → 38.9% | 45.7%Oct 2025 | 36.2%Aug 2026 | 1st |
| La Roche-Posay | 19.2% → 20.8% | 21.2%Apr 2026 | 18.4%Mar 2026 | 2nd |
| CeraVe | 14.2% → 15.5% | 20.1%Aug 2026 | 13.5%Nov 2025 | 3rd |
| COSRX | 8.4% → 10.7% | 11.7%May 2026 | 7.9%Nov 2025 | 4th |
| Beauty of Joseon | 6.6% → 9.5% | 9.5%Sep 2026 | 6.6%Oct 2025 | 5th |
| Bondi Sands | 4.7% → 3.4% | 5.3%Nov 2025 | 2.6%May 2026 | 6th |
| Eucerin | 1.3% → 1.2% | 1.4%Aug 2026 | 1%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand decreased from 45.7% to 38.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand increased from 19.2% to 20.8%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand increased from 14.2% to 15.5%.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand increased from 8.4% to 10.7%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand increased from 6.6% to 9.5%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand decreased from 4.7% to 3.4%.
- Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand peaked at 45.7% in October 2025 and was lowest at 36.2% in August 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand peaked at 21.2% in April 2026 and was lowest at 18.4% in March 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand peaked at 20.1% in August 2026 and was lowest at 13.5% in November 2025.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand peaked at 11.7% in May 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 2.6% in May 2026.
- Across the 12 months ending September 2026, Eucerin held steady: its share of searches among SPF brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand SPF brands in September 2026?
6 changes
In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.
In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.
Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.
Compare popularity between leading brands
- Skinnies vs La Roche-Posay: compare popularity
- Skinnies vs CeraVe: compare popularity
- Skinnies vs COSRX: compare popularity
- Skinnies vs Beauty of Joseon: compare popularity
- La Roche-Posay vs CeraVe: compare popularity
- La Roche-Posay vs COSRX: compare popularity
- La Roche-Posay vs Beauty of Joseon: compare popularity
- CeraVe vs COSRX: compare popularity
- CeraVe vs Beauty of Joseon: compare popularity
- COSRX vs Beauty of Joseon: compare popularity
- Compare any of these brands
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