Brandwave

How popular isCOSRX?

In September 2026, people searched for COSRX by name about 9,330 times in New Zealand, a 50% increase from the previous year. These searches made up 10.7% of all New Zealand SPF brand searches, placing COSRX fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, COSRX appeared in one of the five answers.

Search and AI answers in September 2026

COSRX is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Beauty of JoseonShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Skinnies2nd
  3. Bondi Sands3rd
  4. CeraVe–
  5. COSRX–
  6. Beauty of Joseon–
  7. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which SPF brands compete with COSRX?

COSRX against SPF brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayCeraVeCOSRXBeauty of JoseonBondi SandsEucerin
Oct 202545.7%19.2%14.2%8.4%6.6%4.7%1.3%
Nov 202542.7%21%13.5%7.9%8.5%5.3%1%
Dec 202540%20.9%16%9.2%7.9%5%1.1%
Jan 202639%20.6%18.3%9%8.7%3.2%1.2%
Feb 202643.3%18.6%17.3%9.5%7.2%3%1.2%
Mar 202641.2%18.4%17.2%11%8.1%2.9%1.2%
Apr 202638.9%21.2%17.7%10.5%7.7%2.7%1.2%
May 202637.9%19.6%18.5%11.7%8.6%2.6%1.1%
Jun 202637.6%20%19%10.6%8.8%2.7%1.2%
Jul 202637.3%19.9%19.8%10.2%8.7%2.7%1.4%
Aug 202636.2%19.9%20.1%10.5%8.9%3.1%1.4%
Sep 202638.9%20.8%15.5%10.7%9.5%3.4%1.2%

  1. 1.Skinnies

    38.9%

    Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.La Roche-Posay

    20.8%

    Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.

  3. 3.CeraVe

    15.5%

    Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.

  4. 4.COSRX

    10.7%

    Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.

  5. 5.Beauty of Joseon

    9.5%

    Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.

  6. 6.Bondi Sands

    3.4%

    Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.Eucerin

    1.2%

    Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare popularity between COSRX and its closest rivals

Every comparison with COSRX

19 comparisons

How has branded search demand for COSRX changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for COSRX in New Zealand rose from 6.2K to 9.3K.
  • Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand increased from 8.4% to 10.7%.
  • Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand peaked at 11.7% in May 2026 and was lowest at 7.9% in November 2025.

How did search popularity change for New Zealand SPF brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.

  3. In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.

  4. In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.

  5. Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.

  6. Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

How are COSRX’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cosrx
  • cosrx cleanser
  • cosrx face cleanser
  • cosrx korean skincare
  • cosrx serum
  • cosrx skincare
  • cosrx snail mucin
  • cosrx sunscreen
  • cosrx toner
  • master patch cosrx

Do you work for COSRX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does COSRX compete?

COSRX is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 228.8%Show ranking
Face cleanser brands3rd of 149.9%Show ranking
SPF brands4th of 710.7%Shown above
Sun cream brands4th of 612.6%Show ranking
Korean skincare brands1st of 735%Show ranking
Face toner brands1st of 735.8%Show ranking
Creator with pink hair and a pink jacket

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