Brandwave

CeraVe vs COSRX:Which is more popular?

In September 2026, CeraVe had more branded searches than COSRX among SPF brands in New Zealand. CeraVe had about 13,300 branded searches, while COSRX had 9,130. CeraVe made up 15.5% of all SPF brand searches we track, and COSRX accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about SPF brands, COSRX appeared in one of the five answers and CeraVe in none.

Among SPF brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 45% more searches than COSRX

CeraVe 13.3K searchesCOSRX 9.1K searches

Who does AI mention more?

COSRX, mentioned in 1 of 5 answers, CeraVe in 0

COSRX in 1 of 5CeraVe in 0 of 5

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CeraVe did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Skinnies2nd
  3. Bondi Sands3rd
  4. CeraVe–
  5. COSRX–
  6. Beauty of Joseon–
  7. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is CeraVe or COSRX more popular in search?

This chart shows how often people search Google for CeraVe and COSRX by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.

CeraVe and COSRX among SPF brands in New Zealand, by month

Share of searches by month for CeraVe, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayCeraVeCOSRXBeauty of JoseonBondi SandsEucerin
Oct 202545.7%19.2%14.2%8.4%6.6%4.7%1.3%
Nov 202542.7%21%13.5%7.9%8.5%5.3%1%
Dec 202540%20.9%16%9.2%7.9%5%1.1%
Jan 202639%20.6%18.3%9%8.7%3.2%1.2%
Feb 202643.3%18.6%17.3%9.5%7.2%3%1.2%
Mar 202641.2%18.4%17.2%11%8.1%2.9%1.2%
Apr 202638.9%21.2%17.7%10.5%7.7%2.7%1.2%
May 202637.9%19.6%18.5%11.7%8.6%2.6%1.1%
Jun 202637.6%20%19%10.6%8.8%2.7%1.2%
Jul 202637.3%19.9%19.8%10.2%8.7%2.7%1.4%
Aug 202636.2%19.9%20.1%10.5%8.9%3.1%1.4%
Sep 202638.9%20.8%15.5%10.7%9.5%3.4%1.2%

How has the CeraVe and COSRX comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand moved from 14.2% to 15.5%, and its estimated monthly branded searches moved from 10.3K to 13.3K.
  • Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 6.1K to 9.1K.

How did search popularity change for New Zealand SPF brands in September 2026?

3 changes
  1. In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.

  3. Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using CeraVe’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

7 branded search terms

  • cerave
  • cerave cleanser
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave serum
  • cerave skincare

COSRX

7 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx face cleanser
  • cosrx serum
  • cosrx snail mucin
  • cosrx sunscreen
  • master patch cosrx

How the Brand Demand Index is measured

Other head-to-heads among SPF brands

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