COSRX vs Skinnies:Which is more popular?
In September 2026, Skinnies had more branded searches than COSRX among SPF brands in New Zealand. Skinnies had about 33,200 branded searches, while COSRX had 9,130. Skinnies made up 38.9% of all SPF brand searches we track, and COSRX accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about SPF brands, Skinnies appeared in two of the five answers and COSRX in one. Skinnies was mentioned before COSRX in every answer that named either.
Who do people search for more?
Skinnies, about 4 searches for every 1 for COSRX
Who does AI mention more?
Skinnies, mentioned in 2 of 5 answers, COSRX in 1
Who does AI recommend more?
Skinnies, named ahead of COSRX in 2 of 2 answers
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skinnies was listed before COSRX in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is COSRX or Skinnies more popular in search?
This chart shows how often people search Google for COSRX and Skinnies by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skinnies, COSRX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
How has the COSRX and Skinnies comparison changed over the last 12 months?
3 findings
- Skinnies was ahead of COSRX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among SPF brands in New Zealand moved from 8.4% to 10.7%, and its estimated monthly branded searches moved from 6.1K to 9.1K.
- Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand moved from 45.7% to 38.9%, and its estimated monthly branded searches held steady at 33.2K.
How did search popularity change for New Zealand SPF brands in September 2026?
2 changes
In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.
Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using COSRX’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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