How popular isEucerin?
In September 2026, people searched for Eucerin by name about 1,270 times in New Zealand, a 10.4% increase from the previous year. These searches made up 1.2% of all New Zealand SPF brand searches, placing Eucerin seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, Eucerin did not appear in any of the answers.
Eucerin is the seventh most searched of 7 competitors and not listed in any AI answer.
SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
EucerinShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eucerin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which SPF brands compete with Eucerin?
Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 33.2K | +22.3% | +2.7 points | |
| 2, moved from 3rd to 2nd | 20.8% | 17.8K | +19.2% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 13.3K | -12% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.7% | 9.1K | +16.2% | +0.2 points | |
| 5, held 5th | 9.5% | 8.1K | +21.1% | +0.6 points | |
| 6, held 6th | 3.4% | 2.9K | +23.1% | +0.3 points | |
| 7, held 7th | 1.2% | 1K | -2.9% | -0.2 points |
1.
Skinnies38.9%
Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
20.8%
Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.
3.
CeraVe15.5%
Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.
4.
COSRX10.7%
Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.
9.5%
Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.
3.4%
Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
7.
Eucerin1.2%
Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.
Compare popularity between Eucerin and its closest rivals
Every comparison with Eucerin
19 comparisons
- Avène vs Eucerin
- Aveeno vs Eucerin
- Beauty of Joseon vs Eucerin
- Bioderma vs Eucerin
- Bondi Sands vs Eucerin
- CeraVe vs Eucerin
- Cetaphil vs Eucerin
- COSRX vs Eucerin
- Eucerin vs Garnier
- Eucerin vs Kiehl's
- Eucerin vs La Roche-Posay
- Eucerin vs Medik8
- Eucerin vs Neutrogena
- Eucerin vs Skinnies
- Eucerin vs The Ordinary
- Cancer Society NZ vs Eucerin
- Eucerin vs Nivea
- Eucerin vs QV Skincare
- Eucerin vs SKIN1004
How has branded search demand for Eucerin changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Eucerin in New Zealand rose from 1.1K to 1.3K.
- Across the 12 months ending September 2026, Eucerin’s share of searches among SPF brands in New Zealand held steady, from 1.3% to 1.2%.
How did search popularity change for New Zealand SPF brands in September 2026?
6 changes
In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.
In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.
Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.
How are Eucerin’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aquaphor and eucerin
- eucerin
- eucerin cleanser
- eucerin cream
- eucerin cream eczema
- eucerin eye cream
- eucerin moisturiser
- eucerin sensitive skin
- eucerin urea repair
- spf eucerin
Do you work for Eucerin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Eucerin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Face cleanser brands | 13th of 14 | 1.1% | Show ranking |
| SPF brands | 7th of 7 | 1.2% | Shown above |
| Sun cream brands | 6th of 6 | 1.4% | Show ranking |
| Pharmacy skincare brands | 5th of 6 | 2.1% | Show ranking |
Is Eucerin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.