How popular isEucerin?
In September 2026, people searched for Eucerin by name about 1,270 times in New Zealand, a 10.4% increase from the previous year. These searches made up 2.1% of all New Zealand pharmacy skincare brand searches, placing Eucerin fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about pharmacy skincare brands, Eucerin appeared in one of the five answers and was the joint fifth most recommended of the six.
Eucerin is the fifth most searched of 6 competitors and the joint fifth most recommended in AI answers.
CeraVeShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
La Roche-PosayShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CetaphilShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- AvèneShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EucerinShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pharmacy skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eucerin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eucerin is the joint fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CeraVe1st
- La Roche-Posay2nd
- Cetaphil3rd
- Avène4th
- Eucerin5th
QV Skincare5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pharmacy skincare brands
5 answers
Asked ChatGPT
“Which pharmacy skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pharmacy skincare brands in New Zealand?”
Asked ChatGPT
“What's the best pharmacy skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“dry skin skincare”
Searched Google, AI Overview
“pharmacy skincare brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which pharmacy skincare brands compete with Eucerin?
Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 31.3% | 22.8% | 9.1% | 2.4% | 1.4% |
| Nov 2025 | 31.8% | 34% | 22.6% | 8.5% | 2% | 1.1% |
| Dec 2025 | 35.1% | 31.5% | 22% | 7.9% | 2.1% | 1.3% |
| Jan 2026 | 38.3% | 30.1% | 20.9% | 7.3% | 2% | 1.4% |
| Feb 2026 | 38.9% | 29.3% | 20.4% | 7.6% | 2.3% | 1.4% |
| Mar 2026 | 39.8% | 28.5% | 20.2% | 7.9% | 2.2% | 1.4% |
| Apr 2026 | 40% | 31% | 18.9% | 6.7% | 2.1% | 1.3% |
| May 2026 | 41.4% | 27.1% | 20.6% | 7.1% | 2.2% | 1.5% |
| Jun 2026 | 43.5% | 26.5% | 18.9% | 7.5% | 2.2% | 1.5% |
| Jul 2026 | 42.5% | 25.2% | 20.4% | 8.1% | 2.1% | 1.6% |
| Aug 2026 | 41.3% | 26.1% | 21.4% | 7.4% | 2.2% | 1.5% |
| Sep 2026 | 35.9% | 30.8% | 22.7% | 6.9% | 2.1% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 21.9K | -12.9% | -5.4 points | |
| 2, held 2nd | 30.8% | 18.8K | +18.1% | +4.7 points | |
| 3, held 3rd | 22.7% | 13.8K | +6.3% | +1.3 points | |
| 4, held 4th | 6.9% | 4.2K | -6.4% | -0.5 points | |
| 5, held 5th | 2.1% | 1.3K | -5.9% | -0.1 points | |
| 6, held 6th | 1.6% | 980 | +4.3% | +0.1 points |
1.
CeraVe35.9%
Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -5.4 points.
30.8%
Held 2nd. 18.8K estimated branded searches, +18.1% vs prior month. Share +4.7 points.
3.
Cetaphil22.7%
Held 3rd. 13.8K estimated branded searches, +6.3% vs prior month. Share +1.3 points.
4.Avène
6.9%
Held 4th. 4.2K estimated branded searches, -6.4% vs prior month. Share -0.5 points.
5.
Eucerin2.1%
Held 5th. 1.3K estimated branded searches, -5.9% vs prior month. Share -0.1 points.
1.6%
Held 6th. 980 estimated branded searches, +4.3% vs prior month. Share +0.1 points.
Compare popularity between Eucerin and its closest rivals
Every comparison with Eucerin
19 comparisons
- Avène vs Eucerin
- Aveeno vs Eucerin
- Beauty of Joseon vs Eucerin
- Bioderma vs Eucerin
- Bondi Sands vs Eucerin
- CeraVe vs Eucerin
- Cetaphil vs Eucerin
- COSRX vs Eucerin
- Eucerin vs Garnier
- Eucerin vs Kiehl's
- Eucerin vs La Roche-Posay
- Eucerin vs Medik8
- Eucerin vs Neutrogena
- Eucerin vs Skinnies
- Eucerin vs The Ordinary
- Cancer Society NZ vs Eucerin
- Eucerin vs Nivea
- Eucerin vs QV Skincare
- Eucerin vs SKIN1004
How has branded search demand for Eucerin changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Eucerin in New Zealand rose from 1.1K to 1.3K.
- Across the 12 months ending September 2026, Eucerin’s share of searches among pharmacy skincare brands in New Zealand held steady, from 2.4% to 2.1%.
How did search popularity change for New Zealand pharmacy skincare brands in September 2026?
5 changes
In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.
In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.
In September 2026, CeraVe lost share of searches among pharmacy skincare brands in New Zealand, from 41.3% to 35.9%.
Estimated monthly branded searches for QV Skincare in New Zealand rose 46.3% over 12 measured months, from 670 to 980 in September 2026.
Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.
How are Eucerin’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aquaphor and eucerin
- eucerin
- eucerin cleanser
- eucerin cream
- eucerin cream eczema
- eucerin eye cream
- eucerin moisturiser
- eucerin sensitive skin
- eucerin urea repair
- spf eucerin
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Where does Eucerin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Face cleanser brands | 13th of 14 | 1.1% | Show ranking |
| SPF brands | 7th of 7 | 1.2% | Show ranking |
| Sun cream brands | 6th of 6 | 1.4% | Show ranking |
| Pharmacy skincare brands | 5th of 6 | 2.1% | Shown above |
Is Eucerin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.