Cetaphil vs Eucerin:Which is more popular?
In September 2026, Cetaphil had more branded searches than Eucerin among pharmacy skincare brands in New Zealand. Cetaphil had about 13,800 branded searches, while Eucerin had 1,270. Cetaphil made up 22.7% of all pharmacy skincare brand searches we track, and Eucerin accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about pharmacy skincare brands, Cetaphil appeared in three of the five answers and Eucerin in one. Cetaphil was mentioned before Eucerin in three out of four answers that named either.
Who do people search for more?
Cetaphil, about 11 searches for every 1 for Eucerin
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, Eucerin in 1
Who does AI recommend more?
Cetaphil, named ahead of Eucerin in 3 of 4 answers
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Top pharmacy skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eucerin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before Eucerin in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd- Cetaphil3rd
- Avène4th
Eucerin5th
QV Skincare5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pharmacy skincare brands
5 answers
Asked ChatGPT
“Which pharmacy skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pharmacy skincare brands in New Zealand?”
Asked ChatGPT
“What's the best pharmacy skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“dry skin skincare”
Searched Google, AI Overview
“pharmacy skincare brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cetaphil or Eucerin more popular in search?
This chart shows how often people search Google for Cetaphil and Eucerin by name. Each line represents a brand's share of searches for all six pharmacy skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cetaphil, Eucerin. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 31.3% | 22.8% | 9.1% | 2.4% | 1.4% |
| Nov 2025 | 31.8% | 34% | 22.6% | 8.5% | 2% | 1.1% |
| Dec 2025 | 35.1% | 31.5% | 22% | 7.9% | 2.1% | 1.3% |
| Jan 2026 | 38.3% | 30.1% | 20.9% | 7.3% | 2% | 1.4% |
| Feb 2026 | 38.9% | 29.3% | 20.4% | 7.6% | 2.3% | 1.4% |
| Mar 2026 | 39.8% | 28.5% | 20.2% | 7.9% | 2.2% | 1.4% |
| Apr 2026 | 40% | 31% | 18.9% | 6.7% | 2.1% | 1.3% |
| May 2026 | 41.4% | 27.1% | 20.6% | 7.1% | 2.2% | 1.5% |
| Jun 2026 | 43.5% | 26.5% | 18.9% | 7.5% | 2.2% | 1.5% |
| Jul 2026 | 42.5% | 25.2% | 20.4% | 8.1% | 2.1% | 1.6% |
| Aug 2026 | 41.3% | 26.1% | 21.4% | 7.4% | 2.2% | 1.5% |
| Sep 2026 | 35.9% | 30.8% | 22.7% | 6.9% | 2.1% | 1.6% |
How has the Cetaphil and Eucerin comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Eucerin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among pharmacy skincare brands in New Zealand moved from 22.8% to 22.7%, and its estimated monthly branded searches moved from 10.7K to 13.8K.
- Across the 12 months ending September 2026, Eucerin’s share of searches among pharmacy skincare brands in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
How did search popularity change for New Zealand pharmacy skincare brands in September 2026?
2 changes
In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.
Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
13 branded search terms
- cetaphil
- cetaphil cream
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil hydrating cream
- cetaphil lotion
- cetaphil moisturizer
- cetaphil oily cleanser
- cetaphil sensitive skin
- cetaphil serum
- cetaphil skincare
- cetaphil sunscreen
- cetaphil wash
Eucerin
10 branded search terms
- aquaphor and eucerin
- eucerin
- eucerin cleanser
- eucerin cream
- eucerin cream eczema
- eucerin eye cream
- eucerin moisturiser
- eucerin sensitive skin
- eucerin urea repair
- spf eucerin
Other head-to-heads among pharmacy skincare brands
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