Brandwave

How popular isQV Skincare?

In September 2026, people searched for QV Skincare by name about 1,120 times in New Zealand, a 47.4% increase from the previous year. These searches made up 1.6% of all New Zealand pharmacy skincare brand searches, placing QV Skincare sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about pharmacy skincare brands, QV Skincare appeared in one of the five answers and was the joint fifth most recommended of the six.

Search and AI answers in September 2026

QV Skincare is the sixth most searched of 6 competitors and the joint fifth most recommended in AI answers.

  1. CeraVeShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La Roche-PosayShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AvèneShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. QV SkincareShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pharmacy skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QV Skincare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QV Skincare is the joint fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Avène4th
  5. Eucerin5th
  6. QV Skincare5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pharmacy skincare brands compete with QV Skincare?

QV Skincare against pharmacy skincare brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin, QV Skincare. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202532.9%31.3%22.8%9.1%2.4%1.4%
Nov 202531.8%34%22.6%8.5%2%1.1%
Dec 202535.1%31.5%22%7.9%2.1%1.3%
Jan 202638.3%30.1%20.9%7.3%2%1.4%
Feb 202638.9%29.3%20.4%7.6%2.3%1.4%
Mar 202639.8%28.5%20.2%7.9%2.2%1.4%
Apr 202640%31%18.9%6.7%2.1%1.3%
May 202641.4%27.1%20.6%7.1%2.2%1.5%
Jun 202643.5%26.5%18.9%7.5%2.2%1.5%
Jul 202642.5%25.2%20.4%8.1%2.1%1.6%
Aug 202641.3%26.1%21.4%7.4%2.2%1.5%
Sep 202635.9%30.8%22.7%6.9%2.1%1.6%

  1. 1.CeraVe

    35.9%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.8%

    Held 2nd. 18.8K estimated branded searches, +18.1% vs prior month. Share +4.7 points.

  3. 3.Cetaphil

    22.7%

    Held 3rd. 13.8K estimated branded searches, +6.3% vs prior month. Share +1.3 points.

  4. 4.Avène

    6.9%

    Held 4th. 4.2K estimated branded searches, -6.4% vs prior month. Share -0.5 points.

  5. 5.Eucerin

    2.1%

    Held 5th. 1.3K estimated branded searches, -5.9% vs prior month. Share -0.1 points.

  6. 6.QV Skincare

    1.6%

    Held 6th. 980 estimated branded searches, +4.3% vs prior month. Share +0.1 points.

Compare popularity between QV Skincare and its closest rivals

Every comparison with QV Skincare

18 comparisons

How has branded search demand for QV Skincare changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for QV Skincare in New Zealand rose from 760 to 1.1K.
  • Across the 12 months ending September 2026, QV Skincare’s share of searches among pharmacy skincare brands in New Zealand held steady, from 1.4% to 1.6%.

How did search popularity change for New Zealand pharmacy skincare brands in September 2026?

5 changes

  1. In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.

  2. In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.

  3. In September 2026, CeraVe lost share of searches among pharmacy skincare brands in New Zealand, from 41.3% to 35.9%.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 46.3% over 12 measured months, from 670 to 980 in September 2026.

  5. Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are QV Skincare’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using QV Skincare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qv cream
  • qv moisturiser
  • qv skincare
  • qv wash

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How the Brand Demand Index is measured

Where does QV Skincare compete?

QV Skincare is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pharmacy skincare brands6th of 61.6%Shown above
Sensitive skin brands6th of 60.08%Show ranking
Body wash and soap brands7th of 70.95%Show ranking
Baby skincare brands7th of 90.25%Show ranking
Creator with pink hair and a pink jacket

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