Brandwave

Avène vs QV Skincare:Which is more popular by branded search in New Zealand?

In August 2026, Avène had more branded searches than QV Skincare among pharmacy skincare brands in New Zealand. Avène was estimated to have 5.7K branded searches compared to QV Skincare’s 1K, and held a 5% Share of Search versus QV Skincare’s 0.91%.

Share of Search among pharmacy skincare brands in New Zealand in August 2026Which is more popular in search, Avène or QV Skincare?
Avène5%5.7K searches
vs
QV Skincare0.91%1K searches

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Which is more popular in search, Avène or QV Skincare?

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avène and QV Skincare among pharmacy skincare brands in New Zealand, by month

Share of Search by month for Avène, QV Skincare. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202527.8%34.6%27.2%6.8%2.6%0.98%
Nov 202526.4%37.1%27.3%6.3%2.2%0.76%
Dec 202529.5%35.2%26%5.9%2.4%0.9%
Jan 202632.6%32.9%25.8%5.4%2.3%0.94%
Feb 202635.3%32.8%23.1%5.5%2.4%0.9%
Mar 202636.9%30.3%23.9%5.6%2.4%0.92%
Apr 202637.3%32.1%23%4.6%2.2%0.82%
May 202641%27.8%23.5%4.7%2.1%0.92%
Jun 202642%27.6%21.9%5.3%2.3%0.86%
Jul 202639.1%27.5%24.7%5.4%2.5%0.89%
Aug 202637.6%27.4%26.3%5%2.7%0.91%
Sep 2026——————

How has the Avène and QV Skincare comparison changed over the last 12 months?

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

  1. Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Avène’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avène

17 branded search terms

  • avene
  • avene cicalfate
  • avene cicalfate nz
  • avene cicalfate restorative protective cream
  • avene cleanser
  • avene co nz
  • avene cream
  • avene moisturiser
  • avene near me
  • avene new zealand
  • avene nz
  • avene online
  • avene retrinal
  • avene sunblock
  • avene sunscreen nz
  • avene thermal spring water
  • avene xeracalm

QV Skincare

4 branded search terms

  • qv cream
  • qv moisturiser
  • qv skincare
  • qv wash

How the Brand Demand Index is measured

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