Avène vs QV Skincare:Which is more popular by branded search in New Zealand?
In August 2026, Avène had more branded searches than QV Skincare among pharmacy skincare brands in New Zealand. Avène was estimated to have 5.7K branded searches compared to QV Skincare’s 1K, and held a 5% Share of Search versus QV Skincare’s 0.91%.
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Which is more popular in search, Avène or QV Skincare?
Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avène, QV Skincare. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | Avène | Eucerin | QV Skincare |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 34.6% | 27.2% | 6.8% | 2.6% | 0.98% |
| Nov 2025 | 26.4% | 37.1% | 27.3% | 6.3% | 2.2% | 0.76% |
| Dec 2025 | 29.5% | 35.2% | 26% | 5.9% | 2.4% | 0.9% |
| Jan 2026 | 32.6% | 32.9% | 25.8% | 5.4% | 2.3% | 0.94% |
| Feb 2026 | 35.3% | 32.8% | 23.1% | 5.5% | 2.4% | 0.9% |
| Mar 2026 | 36.9% | 30.3% | 23.9% | 5.6% | 2.4% | 0.92% |
| Apr 2026 | 37.3% | 32.1% | 23% | 4.6% | 2.2% | 0.82% |
| May 2026 | 41% | 27.8% | 23.5% | 4.7% | 2.1% | 0.92% |
| Jun 2026 | 42% | 27.6% | 21.9% | 5.3% | 2.3% | 0.86% |
| Jul 2026 | 39.1% | 27.5% | 24.7% | 5.4% | 2.5% | 0.89% |
| Aug 2026 | 37.6% | 27.4% | 26.3% | 5% | 2.7% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Avène and QV Skincare comparison changed over the last 12 months?
3 findings
- Avène was ahead of QV Skincare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 6.8% to 5%, and its estimated monthly branded searches moved from 5.2K to 5.7K.
- Across the 11 months ending August 2026, QV Skincare’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 0.98% to 0.91%, and its estimated monthly branded searches moved from 760 to 1K.
How did search popularity change for New Zealand pharmacy skincare brands in August 2026?
1 change
Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Avène’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avène
17 branded search terms
- avene
- avene cicalfate
- avene cicalfate nz
- avene cicalfate restorative protective cream
- avene cleanser
- avene co nz
- avene cream
- avene moisturiser
- avene near me
- avene new zealand
- avene nz
- avene online
- avene retrinal
- avene sunblock
- avene sunscreen nz
- avene thermal spring water
- avene xeracalm
QV Skincare
4 branded search terms
- qv cream
- qv moisturiser
- qv skincare
- qv wash

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