Avène vs Cetaphil:Which is more popular by branded search in New Zealand?

Name: Avène vs Cetaphil: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Cetaphil had more branded searches than Avène among pharmacy skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to Avène’s 5.7K, and held a 26.3% Share of Search versus Avène’s 5%.

Share of Search among pharmacy skincare brands in New Zealand in August 2026Which is more popular in search, Avène or Cetaphil?

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Which is more popular in search, Avène or Cetaphil?

Compare the dermatologist-recommended pharmacy skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avène and Cetaphil among pharmacy skincare brands in New Zealand, by month

Month	CeraVe	La Roche-Posay	Cetaphil	Avène	Eucerin	QV Skincare
Oct 2025	27.8%	34.6%	27.2%	6.8%	2.6%	0.98%
Nov 2025	26.4%	37.1%	27.3%	6.3%	2.2%	0.76%
Dec 2025	29.5%	35.2%	26%	5.9%	2.4%	0.9%
Jan 2026	32.6%	32.9%	25.8%	5.4%	2.3%	0.94%
Feb 2026	35.3%	32.8%	23.1%	5.5%	2.4%	0.9%
Mar 2026	36.9%	30.3%	23.9%	5.6%	2.4%	0.92%
Apr 2026	37.3%	32.1%	23%	4.6%	2.2%	0.82%
May 2026	41%	27.8%	23.5%	4.7%	2.1%	0.92%
Jun 2026	42%	27.6%	21.9%	5.3%	2.3%	0.86%
Jul 2026	39.1%	27.5%	24.7%	5.4%	2.5%	0.89%
Aug 2026	37.6%	27.4%	26.3%	5%	2.7%	0.91%
Sep 2026	—	—	—	—	—	—

How has the Avène and Cetaphil comparison changed over the last 12 months?

3 findings

Cetaphil was ahead of Avène in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Avène’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 6.8% to 5%, and its estimated monthly branded searches moved from 5.2K to 5.7K.
Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.2% to 26.3%, and its estimated monthly branded searches moved from 21.1K to 29.7K.

How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

1 change

In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Avène’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.