Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 21,900 times in New Zealand, a 42% increase from the previous year. These searches made up 35.9% of all New Zealand pharmacy skincare brand searches, placing CeraVe first out of six brands. When we asked both ChatGPT and Google AI Overviews about pharmacy skincare brands, CeraVe appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

CeraVe is the most searched of 6 competitors and the most recommended in AI answers.

  1. CeraVeShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La Roche-PosayShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AvèneShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EucerinShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pharmacy skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. CeraVe is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Avène4th
  5. Eucerin5th
  6. QV Skincare5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pharmacy skincare brands compete with CeraVe?

CeraVe against pharmacy skincare brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202532.9%31.3%22.8%9.1%2.4%1.4%
Nov 202531.8%34%22.6%8.5%2%1.1%
Dec 202535.1%31.5%22%7.9%2.1%1.3%
Jan 202638.3%30.1%20.9%7.3%2%1.4%
Feb 202638.9%29.3%20.4%7.6%2.3%1.4%
Mar 202639.8%28.5%20.2%7.9%2.2%1.4%
Apr 202640%31%18.9%6.7%2.1%1.3%
May 202641.4%27.1%20.6%7.1%2.2%1.5%
Jun 202643.5%26.5%18.9%7.5%2.2%1.5%
Jul 202642.5%25.2%20.4%8.1%2.1%1.6%
Aug 202641.3%26.1%21.4%7.4%2.2%1.5%
Sep 202635.9%30.8%22.7%6.9%2.1%1.6%

  1. 1.CeraVe

    35.9%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.8%

    Held 2nd. 18.8K estimated branded searches, +18.1% vs prior month. Share +4.7 points.

  3. 3.Cetaphil

    22.7%

    Held 3rd. 13.8K estimated branded searches, +6.3% vs prior month. Share +1.3 points.

  4. 4.Avène

    6.9%

    Held 4th. 4.2K estimated branded searches, -6.4% vs prior month. Share -0.5 points.

  5. 5.Eucerin

    2.1%

    Held 5th. 1.3K estimated branded searches, -5.9% vs prior month. Share -0.1 points.

  6. 6.QV Skincare

    1.6%

    Held 6th. 980 estimated branded searches, +4.3% vs prior month. Share +0.1 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

27 comparisons

How has branded search demand for CeraVe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe in New Zealand rose from 15.4K to 21.9K.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among pharmacy skincare brands in New Zealand increased from 32.9% to 35.9%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among pharmacy skincare brands in New Zealand peaked at 43.5% in June 2026 and was lowest at 31.8% in November 2025.

How did search popularity change for New Zealand pharmacy skincare brands in September 2026?

5 changes

  1. In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.

  2. In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.

  3. In September 2026, CeraVe lost share of searches among pharmacy skincare brands in New Zealand, from 41.3% to 35.9%.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 46.3% over 12 measured months, from 670 to 980 in September 2026.

  5. Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are CeraVe’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave cream
  • cerave cream lotion
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave sensitive skin
  • cerave serum
  • cerave skincare
  • cerave sunscreen

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2216.6%Show ranking
Face cleanser brands2nd of 1418.6%Show ranking
SPF brands3rd of 715.5%Show ranking
Moisturizer brands2nd of 825%Show ranking
Pharmacy skincare brands1st of 635.9%Shown above
Sensitive skin brands1st of 636.5%Show ranking
Face moisturizer brands1st of 453.1%Show ranking
Tinted sunscreen brands1st of 736.8%Show ranking
Body care brands3rd of 715.1%Show ranking
Night cream brands1st of 545.5%Show ranking
Tinted moisturizer brands1st of 560.6%Show ranking
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