Brandwave

CeraVe vs NARS:Which is more popular?

In September 2026, CeraVe had more branded searches than NARS among tinted moisturizer brands in New Zealand. CeraVe had about 11,100 branded searches, while NARS had 3,190. CeraVe made up 60.6% of all tinted moisturizer brand searches we track, and NARS accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about tinted moisturizer brands, NARS appeared in all four answers and CeraVe in none.

Among tinted moisturizer brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 3 searches for every 1 for NARS

CeraVe 11.1K searchesNARS 3.2K searches

Who does AI mention more?

NARS, mentioned in every answer we collected

NARS in 4 of 4CeraVe in 0 of 4

Who does AI recommend more?

NARS, the only one of the two named

NARS first in 4CeraVe never named

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Top tinted moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NARS appeared in all four answers. CeraVe did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. bareMinerals1st
  2. NARS2nd
  3. CeraVe–
  4. Rare Beauty–
  5. SkinCeuticals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • bareMinerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkinCeuticals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tinted moisturizer brands

4 answers
  • Asked ChatGPT

    “Which tinted moisturizer brand should I buy in New Zealand?”

    1. 1bareMinerals
    2. 2NARS
  • Asked ChatGPT

    “What are the best tinted moisturizer brands in New Zealand?”

    1. 1bareMinerals
    2. 2NARS
  • Asked ChatGPT

    “What's the best tinted moisturizer brand in New Zealand for everyday makeup?”

    1. 1bareMinerals
    2. 2NARS
  • Searched Google, AI Overview

    “best tinted moisturizer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tinted moisturiser nz”

    1. 1bareMinerals
    2. 2NARS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CeraVe or NARS more popular in search?

This chart shows how often people search Google for CeraVe and NARS by name. Each line represents a brand's share of searches for all five tinted moisturizer brands we track, month by month, from searches in New Zealand.

CeraVe and NARS among tinted moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, NARS. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeNARSRare BeautySkinCeuticalsbareMinerals
Oct 202554.6%17%22%3.5%2.9%
Nov 202553.5%18.9%21%4%2.7%
Dec 202558.1%16.6%18.3%4.2%2.8%
Jan 202664.8%13.6%15.2%4.1%2.2%
Feb 202663.1%12.8%16.6%4.9%2.6%
Mar 202663.4%15%14%3.8%3.8%
Apr 202662%14.3%16.4%4.4%2.9%
May 202662.7%15.9%14.7%4%2.7%
Jun 202664.2%16.8%12.4%3.9%2.6%
Jul 202661.2%16.2%15%4.6%3.1%
Aug 202663.9%15.2%14.2%4.3%2.4%
Sep 202660.6%17.4%14.6%4.8%2.6%

How has the CeraVe and NARS comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of NARS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among tinted moisturizer brands in New Zealand moved from 54.6% to 60.6%, and its estimated monthly branded searches moved from 9.1K to 11.1K.
  • Across the 12 months ending September 2026, NARS’s share of searches among tinted moisturizer brands in New Zealand moved from 17% to 17.4%, and its estimated monthly branded searches moved from 2.8K to 3.2K.

How did search popularity change for New Zealand tinted moisturizer brands in September 2026?

2 changes
  1. In September 2026, NARS gained share of searches among tinted moisturizer brands in New Zealand, from 15.2% to 17.4%.

  2. In September 2026, CeraVe lost share of searches among tinted moisturizer brands in New Zealand, from 63.9% to 60.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using CeraVe’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

6 branded search terms

  • cerave
  • cerave face wash
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave sunscreen

NARS

6 branded search terms

  • nars concealer
  • nars cosmetics
  • nars cosmetics foundation
  • nars foundation
  • nars lipstick
  • nars mascara

How the Brand Demand Index is measured

Other head-to-heads among tinted moisturizer brands

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