Brandwave

How popular isNARS?

In September 2026, people searched for NARS by name about 3,370 times in New Zealand, a 12% increase from the previous year. These searches made up 17.4% of all New Zealand tinted moisturizer brand searches, placing NARS second out of five brands. When we asked both ChatGPT and Google AI Overviews about tinted moisturizer brands, NARS appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

NARS is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. CeraVeShare of searches 60.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. NARSShare of searches 17.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Rare BeautyShare of searches 14.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SkinCeuticalsShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. bareMineralsShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top tinted moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NARS appeared in all four answers. NARS is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. bareMinerals1st
  2. NARS2nd
  3. CeraVe–
  4. Rare Beauty–
  5. SkinCeuticals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • bareMinerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkinCeuticals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tinted moisturizer brands

4 answers

  • Asked ChatGPT

    “Which tinted moisturizer brand should I buy in New Zealand?”

    1. 1bareMinerals
    2. 2NARS

  • Asked ChatGPT

    “What are the best tinted moisturizer brands in New Zealand?”

    1. 1bareMinerals
    2. 2NARS

  • Asked ChatGPT

    “What's the best tinted moisturizer brand in New Zealand for everyday makeup?”

    1. 1bareMinerals
    2. 2NARS

  • Searched Google, AI Overview

    “best tinted moisturizer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tinted moisturiser nz”

    1. 1bareMinerals
    2. 2NARS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tinted moisturizer brands compete with NARS?

NARS against tinted moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, NARS, Rare Beauty, SkinCeuticals, bareMinerals. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeNARSRare BeautySkinCeuticalsbareMinerals
Oct 202554.6%17%22%3.5%2.9%
Nov 202553.5%18.9%21%4%2.7%
Dec 202558.1%16.6%18.3%4.2%2.8%
Jan 202664.8%13.6%15.2%4.1%2.2%
Feb 202663.1%12.8%16.6%4.9%2.6%
Mar 202663.4%15%14%3.8%3.8%
Apr 202662%14.3%16.4%4.4%2.9%
May 202662.7%15.9%14.7%4%2.7%
Jun 202664.2%16.8%12.4%3.9%2.6%
Jul 202661.2%16.2%15%4.6%3.1%
Aug 202663.9%15.2%14.2%4.3%2.4%
Sep 202660.6%17.4%14.6%4.8%2.6%

  1. 1.CeraVe

    60.6%

    Held 1st. 11.1K estimated branded searches, -14.1% vs prior month. Share -3.3 points.

  2. 2.NARS

    17.4%

    Held 2nd. 3.2K estimated branded searches, +3.2% vs prior month. Share +2.1 points.

  3. 3.Rare Beauty

    14.6%

    Held 3rd. 2.7K estimated branded searches, -6.6% vs prior month. Share +0.4 points.

  4. 4.SkinCeuticals

    4.8%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.bareMinerals

    2.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between NARS and its closest rivals

Every comparison with NARS

17 comparisons

How has branded search demand for NARS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NARS in New Zealand rose from 3K to 3.4K.
  • Across the 12 months ending September 2026, NARS’s share of searches among tinted moisturizer brands in New Zealand peaked at 18.9% in November 2025 and was lowest at 12.8% in February 2026.
  • Across the 12 months ending September 2026, NARS rose from 3rd to 2nd among tinted moisturizer brands in New Zealand.

How did search popularity change for New Zealand tinted moisturizer brands in September 2026?

4 changes

  1. In September 2026, NARS gained share of searches among tinted moisturizer brands in New Zealand, from 15.2% to 17.4%.

  2. In September 2026, CeraVe lost share of searches among tinted moisturizer brands in New Zealand, from 63.9% to 60.6%.

  3. Estimated monthly branded searches for SkinCeuticals in New Zealand rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

  4. Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.

How are NARS’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nars concealer
  • nars cosmetics
  • nars cosmetics bronzer
  • nars cosmetics foundation
  • nars foundation
  • nars lipstick
  • nars makeup
  • nars mascara

Do you work for NARS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NARS compete?

NARS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands8th of 333%Show ranking
Tinted moisturizer brands2nd of 517.4%Shown above
Cream bronzer brands2nd of 334.1%Show ranking
Bronzing powder brands2nd of 334.2%Show ranking
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