NARS vs Rare Beauty:Which is more popular?
In September 2026, NARS had more branded searches than Rare Beauty among tinted moisturizer brands in New Zealand. NARS had about 3,190 branded searches, while Rare Beauty had 2,680. NARS made up 17.4% of all tinted moisturizer brand searches we track, and Rare Beauty accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about tinted moisturizer brands, NARS appeared in all four answers and Rare Beauty in none.
Who do people search for more?
NARS, about 19% more searches than Rare Beauty
Who does AI mention more?
NARS, mentioned in every answer we collected
Who does AI recommend more?
NARS, the only one of the two named
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Top tinted moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NARS appeared in all four answers. Rare Beauty did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NARS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- bareMinerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CeraVe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rare Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SkinCeuticals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tinted moisturizer brands
4 answers
Asked ChatGPT
“Which tinted moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tinted moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best tinted moisturizer brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best tinted moisturizer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tinted moisturiser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NARS or Rare Beauty more popular in search?
This chart shows how often people search Google for NARS and Rare Beauty by name. Each line represents a brand's share of searches for all five tinted moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for NARS, Rare Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | NARS | Rare Beauty | SkinCeuticals | bareMinerals |
|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 17% | 22% | 3.5% | 2.9% |
| Nov 2025 | 53.5% | 18.9% | 21% | 4% | 2.7% |
| Dec 2025 | 58.1% | 16.6% | 18.3% | 4.2% | 2.8% |
| Jan 2026 | 64.8% | 13.6% | 15.2% | 4.1% | 2.2% |
| Feb 2026 | 63.1% | 12.8% | 16.6% | 4.9% | 2.6% |
| Mar 2026 | 63.4% | 15% | 14% | 3.8% | 3.8% |
| Apr 2026 | 62% | 14.3% | 16.4% | 4.4% | 2.9% |
| May 2026 | 62.7% | 15.9% | 14.7% | 4% | 2.7% |
| Jun 2026 | 64.2% | 16.8% | 12.4% | 3.9% | 2.6% |
| Jul 2026 | 61.2% | 16.2% | 15% | 4.6% | 3.1% |
| Aug 2026 | 63.9% | 15.2% | 14.2% | 4.3% | 2.4% |
| Sep 2026 | 60.6% | 17.4% | 14.6% | 4.8% | 2.6% |
How has the NARS and Rare Beauty comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: NARS took it in March 2026, Rare Beauty took it in April 2026, NARS took it in May 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among tinted moisturizer brands in New Zealand moved from 17% to 17.4%, and its estimated monthly branded searches moved from 2.8K to 3.2K.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among tinted moisturizer brands in New Zealand moved from 22% to 14.6%, and its estimated monthly branded searches moved from 3.7K to 2.7K.
How did search popularity change for New Zealand tinted moisturizer brands in September 2026?
2 changes
In September 2026, NARS gained share of searches among tinted moisturizer brands in New Zealand, from 15.2% to 17.4%.
Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using NARS’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NARS
6 branded search terms
- nars concealer
- nars cosmetics
- nars cosmetics foundation
- nars foundation
- nars lipstick
- nars mascara
Rare Beauty
6 branded search terms
- rare beauty
- rare beauty blush
- rare beauty foundation
- rare beauty highlighter
- rare beauty lipstick
- rare beauty mascara
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