Brandwave

How popular isRare Beauty?

In September 2026, people searched for Rare Beauty by name about 2,720 times in New Zealand, a 26.3% decrease from the previous year. These searches made up 14.6% of all New Zealand tinted moisturizer brand searches, placing Rare Beauty third out of five brands. When we asked both ChatGPT and Google AI Overviews about tinted moisturizer brands, Rare Beauty did not appear in any of the answers.

Search and AI answers in September 2026

Rare Beauty is the third most searched of 5 competitors and not listed in any AI answer.

  1. CeraVeShare of searches 60.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. NARSShare of searches 17.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Rare BeautyShare of searches 14.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SkinCeuticalsShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. bareMineralsShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top tinted moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rare Beauty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. bareMinerals1st
  2. NARS2nd
  3. CeraVe–
  4. Rare Beauty–
  5. SkinCeuticals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • bareMinerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkinCeuticals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tinted moisturizer brands

4 answers

  • Asked ChatGPT

    “Which tinted moisturizer brand should I buy in New Zealand?”

    1. 1bareMinerals
    2. 2NARS

  • Asked ChatGPT

    “What are the best tinted moisturizer brands in New Zealand?”

    1. 1bareMinerals
    2. 2NARS

  • Asked ChatGPT

    “What's the best tinted moisturizer brand in New Zealand for everyday makeup?”

    1. 1bareMinerals
    2. 2NARS

  • Searched Google, AI Overview

    “best tinted moisturizer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tinted moisturiser nz”

    1. 1bareMinerals
    2. 2NARS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tinted moisturizer brands compete with Rare Beauty?

Rare Beauty against tinted moisturizer brands in New Zealand, by month

Share of searches by month for CeraVe, NARS, Rare Beauty, SkinCeuticals, bareMinerals. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeNARSRare BeautySkinCeuticalsbareMinerals
Oct 202554.6%17%22%3.5%2.9%
Nov 202553.5%18.9%21%4%2.7%
Dec 202558.1%16.6%18.3%4.2%2.8%
Jan 202664.8%13.6%15.2%4.1%2.2%
Feb 202663.1%12.8%16.6%4.9%2.6%
Mar 202663.4%15%14%3.8%3.8%
Apr 202662%14.3%16.4%4.4%2.9%
May 202662.7%15.9%14.7%4%2.7%
Jun 202664.2%16.8%12.4%3.9%2.6%
Jul 202661.2%16.2%15%4.6%3.1%
Aug 202663.9%15.2%14.2%4.3%2.4%
Sep 202660.6%17.4%14.6%4.8%2.6%

  1. 1.CeraVe

    60.6%

    Held 1st. 11.1K estimated branded searches, -14.1% vs prior month. Share -3.3 points.

  2. 2.NARS

    17.4%

    Held 2nd. 3.2K estimated branded searches, +3.2% vs prior month. Share +2.1 points.

  3. 3.Rare Beauty

    14.6%

    Held 3rd. 2.7K estimated branded searches, -6.6% vs prior month. Share +0.4 points.

  4. 4.SkinCeuticals

    4.8%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.bareMinerals

    2.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Rare Beauty and its closest rivals

Every comparison with Rare Beauty

17 comparisons

How has branded search demand for Rare Beauty changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty in New Zealand fell from 3.7K to 2.7K.
  • Across the 12 months ending September 2026, Rare Beauty’s share of searches among tinted moisturizer brands in New Zealand decreased from 22% to 14.6%.
  • Across the 12 months ending September 2026, Rare Beauty’s share of searches among tinted moisturizer brands in New Zealand peaked at 22% in October 2025 and was lowest at 12.4% in June 2026.
  • Across the 12 months ending September 2026, Rare Beauty fell from 2nd to 3rd among tinted moisturizer brands in New Zealand.

How did search popularity change for New Zealand tinted moisturizer brands in September 2026?

4 changes

  1. In September 2026, NARS gained share of searches among tinted moisturizer brands in New Zealand, from 15.2% to 17.4%.

  2. In September 2026, CeraVe lost share of searches among tinted moisturizer brands in New Zealand, from 63.9% to 60.6%.

  3. Estimated monthly branded searches for SkinCeuticals in New Zealand rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

  4. Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.

How are Rare Beauty’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rare beauty
  • rare beauty blush
  • rare beauty foundation
  • rare beauty highlighter
  • rare beauty lipstick
  • rare beauty makeup
  • rare beauty mascara

Do you work for Rare Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rare Beauty compete?

Rare Beauty is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands13th of 332.5%Show ranking
Tinted moisturizer brands3rd of 514.6%Shown above
Bronzer stick brands2nd of 427.1%Show ranking
Concealer brush brands2nd of 428.5%Show ranking
Contour stick brands1st of 368.7%Show ranking
Creator with pink hair and a pink jacket

Is Rare Beauty your brand?

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