Rare Beauty vs Real Techniques:Which is more popular?
In September 2026, Rare Beauty had more branded searches than Real Techniques among concealer brush brands in New Zealand. Rare Beauty had about 2,680 branded searches, while Real Techniques had 600. Rare Beauty made up 28.5% of all concealer brush brand searches we track, and Real Techniques accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about concealer brush brands, Real Techniques appeared in four of the five answers and Rare Beauty in two. Rare Beauty and Real Techniques were each mentioned first in one of the two answers.
Who do people search for more?
Rare Beauty, about 4 searches for every 1 for Real Techniques
Who does AI mention more?
Real Techniques, mentioned in 4 of 5 answers, Rare Beauty in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top concealer brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rare Beauty was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rare Beauty and Real Techniques were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Real Techniques1st
- Rare Beauty2nd
Hourglass3rd
MAC4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about concealer brush brands
5 answers
Asked ChatGPT
“Which concealer brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best concealer brush brands in New Zealand?”
Asked ChatGPT
“What's the best concealer brush brand in New Zealand for precise makeup application?”
Searched Google, AI Overview
“brush for concealer”
Searched Google, AI Overview
“makeup brush nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rare Beauty or Real Techniques more popular in search?
This chart shows how often people search Google for Rare Beauty and Real Techniques by name. Each line represents a brand's share of searches for all four concealer brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rare Beauty, Real Techniques. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAC | Rare Beauty | Hourglass | Real Techniques |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.8% | 12.7% | 4.6% |
| Nov 2025 | 51.7% | 31.7% | 12.2% | 4.4% |
| Dec 2025 | 49.6% | 29.9% | 14.9% | 5.5% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 48.1% | 31.6% | 15.9% | 4.5% |
| Mar 2026 | 54.1% | 27.4% | 13.5% | 5% |
| Apr 2026 | 49.7% | 33% | 12.7% | 4.6% |
| May 2026 | 52.4% | 30.1% | 12.5% | 4.9% |
| Jun 2026 | 52.8% | 28.1% | 13.1% | 6% |
| Jul 2026 | 51.5% | 30.1% | 12.6% | 5.8% |
| Aug 2026 | 48.4% | 30.4% | 13.9% | 7.3% |
| Sep 2026 | 52.1% | 28.5% | 13.1% | 6.4% |
How has the Rare Beauty and Real Techniques comparison changed over the last 12 months?
3 findings
- Rare Beauty was ahead of Real Techniques in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand moved from 35.8% to 28.5%, and its estimated monthly branded searches moved from 3.7K to 2.7K.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 470 to 600.
How did search popularity change for New Zealand concealer brush brands in September 2026?
2 changes
In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%.
In September 2026, Real Techniques lost share of searches among concealer brush brands in New Zealand, from 7.3% to 6.4%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Rare Beauty’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rare Beauty
6 branded search terms
- rare beauty
- rare beauty blush
- rare beauty foundation
- rare beauty highlighter
- rare beauty lipstick
- rare beauty mascara
Real Techniques
2 branded search terms
- real techniques
- real techniques brushes
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