MAC vs Rare Beauty:Which is more popular?
In September 2026, MAC had more branded searches than Rare Beauty among concealer brush brands in New Zealand. MAC had about 4,900 branded searches, while Rare Beauty had 2,680. MAC made up 52.1% of all concealer brush brand searches we track, and Rare Beauty accounted for 28.5%. When we asked ChatGPT and Google AI Overviews about concealer brush brands, Rare Beauty appeared in two of the five answers and MAC in one. MAC and Rare Beauty were each mentioned first in one of the two answers.
Who do people search for more?
MAC, about 83% more searches than Rare Beauty
Who does AI mention more?
Rare Beauty, mentioned in 2 of 5 answers, MAC in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top concealer brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rare Beauty was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MAC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC and Rare Beauty were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Real Techniques1st- Rare Beauty2nd
Hourglass3rd- MAC4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about concealer brush brands
5 answers
Asked ChatGPT
“Which concealer brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best concealer brush brands in New Zealand?”
Asked ChatGPT
“What's the best concealer brush brand in New Zealand for precise makeup application?”
Searched Google, AI Overview
“brush for concealer”
Searched Google, AI Overview
“makeup brush nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MAC or Rare Beauty more popular in search?
This chart shows how often people search Google for MAC and Rare Beauty by name. Each line represents a brand's share of searches for all four concealer brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAC, Rare Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAC | Rare Beauty | Hourglass | Real Techniques |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.8% | 12.7% | 4.6% |
| Nov 2025 | 51.7% | 31.7% | 12.2% | 4.4% |
| Dec 2025 | 49.6% | 29.9% | 14.9% | 5.5% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 48.1% | 31.6% | 15.9% | 4.5% |
| Mar 2026 | 54.1% | 27.4% | 13.5% | 5% |
| Apr 2026 | 49.7% | 33% | 12.7% | 4.6% |
| May 2026 | 52.4% | 30.1% | 12.5% | 4.9% |
| Jun 2026 | 52.8% | 28.1% | 13.1% | 6% |
| Jul 2026 | 51.5% | 30.1% | 12.6% | 5.8% |
| Aug 2026 | 48.4% | 30.4% | 13.9% | 7.3% |
| Sep 2026 | 52.1% | 28.5% | 13.1% | 6.4% |
How has the MAC and Rare Beauty comparison changed over the last 12 months?
3 findings
- MAC was ahead of Rare Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand moved from 46.9% to 52.1%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand moved from 35.8% to 28.5%, and its estimated monthly branded searches moved from 3.7K to 2.7K.
How did search popularity change for New Zealand concealer brush brands in September 2026?
2 changes
In September 2026, MAC gained share of searches among concealer brush brands in New Zealand, from 48.4% to 52.1%.
In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using MAC’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAC
14 branded search terms
- mac concealer
- mac cosmetics
- mac cosmetics concealer
- mac cosmetics foundation
- mac cosmetics lipstick
- mac cosmetics makeup
- mac cosmetics mascara
- mac cosmetics powder
- mac cosmetics primer
- mac foundation
- mac lipstick
- mac makeup
- mac studio fix
- mac velvet teddy
Rare Beauty
6 branded search terms
- rare beauty
- rare beauty blush
- rare beauty foundation
- rare beauty highlighter
- rare beauty lipstick
- rare beauty mascara
Other head-to-heads among concealer brush brands
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