Concealer brush brands in New Zealand:Which are most popular?
In September 2026, MAC was the most searched concealer brush brand in New Zealand, accounting for 52.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Real Techniques was mentioned most often, in four of the five answers. Real Techniques was recommended most often, coming first in one out of two responses that gave a list.
MACShare of searches 52.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Rare BeautyShare of searches 28.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
HourglassShare of searches 13.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Real TechniquesShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top concealer brush brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned most often, in four of the five answers. Real Techniques was recommended most often, coming first in one out of two answers that gave a list. Rare Beauty was second, and Hourglass was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Real Techniques1st
- Rare Beauty2nd
- Hourglass3rd
- MAC4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about concealer brush brands
5 answers
Asked ChatGPT
“Which concealer brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best concealer brush brands in New Zealand?”
Asked ChatGPT
“What's the best concealer brush brand in New Zealand for precise makeup application?”
Searched Google, AI Overview
“brush for concealer”
Searched Google, AI Overview
“makeup brush nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which concealer brush brands do people search for most?
This chart shows how often people search Google for each concealer brush brand by name. Each line represents a brand's share of searches for all four concealer brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAC, Rare Beauty, Hourglass, Real Techniques. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAC | Rare Beauty | Hourglass | Real Techniques |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 35.8% | 12.7% | 4.6% |
| Nov 2025 | 51.7% | 31.7% | 12.2% | 4.4% |
| Dec 2025 | 49.6% | 29.9% | 14.9% | 5.5% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 48.1% | 31.6% | 15.9% | 4.5% |
| Mar 2026 | 54.1% | 27.4% | 13.5% | 5% |
| Apr 2026 | 49.7% | 33% | 12.7% | 4.6% |
| May 2026 | 52.4% | 30.1% | 12.5% | 4.9% |
| Jun 2026 | 52.8% | 28.1% | 13.1% | 6% |
| Jul 2026 | 51.5% | 30.1% | 12.6% | 5.8% |
| Aug 2026 | 48.4% | 30.4% | 13.9% | 7.3% |
| Sep 2026 | 52.1% | 28.5% | 13.1% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 4.9K | +7.2% | +3.7 points | |
| 2, held 2nd | 28.5% | 2.7K | -6.6% | -1.9 points | |
| 3, held 3rd | 13.1% | 1.2K | -6.1% | -0.8 points | |
| 4, held 4th | 6.4% | 600 | -13% | -0.9 points |
1.
MAC52.1%
Held 1st. 4.9K estimated branded searches, +7.2% vs prior month. Share +3.7 points.
28.5%
Held 2nd. 2.7K estimated branded searches, -6.6% vs prior month. Share -1.9 points.
13.1%
Held 3rd. 1.2K estimated branded searches, -6.1% vs prior month. Share -0.8 points.
6.4%
Held 4th. 600 estimated branded searches, -13% vs prior month. Share -0.9 points.
Which brand is most popular in search among concealer brush brands in New Zealand?
4 brands
In September 2026, MAC was the most searched among concealer brush brands in New Zealand, with an estimated 4.9K branded searches, 52.1% of all searches for the four we track. Rare Beauty is in 2nd place, 23.6 percentage points behind at 28.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| MAC | 46.9% → 52.1% | 54.1%Mar 2026 | 46.9%Oct 2025 | 1st |
| Rare Beauty | 35.8% → 28.5% | 35.8%Oct 2025 | 27.4%Mar 2026 | 2nd |
| Hourglass | 12.7% → 13.1% | 15.9%Feb 2026 | 12.2%Nov 2025 | 3rd |
| Real Techniques | 4.6% → 6.4% | 7.3%Aug 2026 | 4.4%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand increased from 46.9% to 52.1%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand decreased from 35.8% to 28.5%.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand increased from 4.6% to 6.4%.
- Across the 12 months ending September 2026, MAC’s share of searches among concealer brush brands in New Zealand peaked at 54.1% in March 2026 and was lowest at 46.9% in October 2025.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among concealer brush brands in New Zealand peaked at 35.8% in October 2025 and was lowest at 27.4% in March 2026.
- Across the 12 months ending September 2026, Hourglass’ share of searches among concealer brush brands in New Zealand peaked at 15.9% in February 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among concealer brush brands in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Hourglass held steady: its share of searches among concealer brush brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand concealer brush brands in September 2026?
4 changes
In September 2026, MAC gained share of searches among concealer brush brands in New Zealand, from 48.4% to 52.1%.
In September 2026, Rare Beauty lost share of searches among concealer brush brands in New Zealand, from 30.4% to 28.5%.
In September 2026, Real Techniques lost share of searches among concealer brush brands in New Zealand, from 7.3% to 6.4%.
In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%.
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