Brandwave

Hourglass vs Real Techniques:Which is more popular?

In September 2026, Hourglass had more branded searches than Real Techniques among concealer brush brands in New Zealand. Hourglass had about 1,230 branded searches, while Real Techniques had 600. Hourglass made up 13.1% of all concealer brush brand searches we track, and Real Techniques accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about concealer brush brands, Real Techniques appeared in four of the five answers and Hourglass in one. Hourglass and Real Techniques were each mentioned first in one of the two answers.

Among concealer brush brands in New Zealand in September 2026

Who do people search for more?

Hourglass, about 2 searches for every 1 for Real Techniques

Hourglass 1.2K searchesReal Techniques 600 searches

Who does AI mention more?

Real Techniques, mentioned in 4 of 5 answers, Hourglass in 1

Real Techniques in 4 of 5Hourglass in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Hourglass first in 1Real Techniques first in 1

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Top concealer brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hourglass was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hourglass and Real Techniques were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. Rare Beauty2nd
  3. Hourglass3rd
  4. MAC4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rare Beauty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hourglass1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about concealer brush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hourglass or Real Techniques more popular in search?

This chart shows how often people search Google for Hourglass and Real Techniques by name. Each line represents a brand's share of searches for all four concealer brush brands we track, month by month, from searches in New Zealand.

Hourglass and Real Techniques among concealer brush brands in New Zealand, by month

Share of searches by month for Hourglass, Real Techniques. The figures are in the table below the chart.

View monthly share of searches table
MonthMACRare BeautyHourglassReal Techniques
Oct 202546.9%35.8%12.7%4.6%
Nov 202551.7%31.7%12.2%4.4%
Dec 202549.6%29.9%14.9%5.5%
Jan 202647.6%31.7%14.3%6.4%
Feb 202648.1%31.6%15.9%4.5%
Mar 202654.1%27.4%13.5%5%
Apr 202649.7%33%12.7%4.6%
May 202652.4%30.1%12.5%4.9%
Jun 202652.8%28.1%13.1%6%
Jul 202651.5%30.1%12.6%5.8%
Aug 202648.4%30.4%13.9%7.3%
Sep 202652.1%28.5%13.1%6.4%

How has the Hourglass and Real Techniques comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand concealer brush brands in September 2026?

2 changes

  1. In September 2026, Real Techniques lost share of searches among concealer brush brands in New Zealand, from 7.3% to 6.4%.

  2. In September 2026, Hourglass lost share of searches among concealer brush brands in New Zealand, from 13.9% to 13.1%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Hourglass’ and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hourglass

7 branded search terms

  • hourglass foundation
  • hourglass lipstick
  • hourglass make up
  • hourglass makeup brushes
  • hourglass mascara
  • hourglass tubing mascara
  • hourglass unlocked mascara

Real Techniques

2 branded search terms

  • real techniques
  • real techniques brushes

How the Brand Demand Index is measured

Other head-to-heads among concealer brush brands

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