Brandwave

How popular isRare Beauty?

In September 2026, people searched for Rare Beauty by name about 2,720 times in New Zealand, a 26.3% decrease from the previous year. These searches made up 27.1% of all New Zealand bronzer stick brand searches, placing Rare Beauty second out of four brands. When we asked both ChatGPT and Google AI Overviews about bronzer stick brands, Rare Beauty appeared in three of the five answers.

Search and AI answers in September 2026

Rare Beauty is the second most searched of 4 competitors.

  1. Charlotte TilburyShare of searches 57.4%Mentioned in 0 of 5 AI answers
  2. Rare BeautyShare of searches 27.1%Mentioned in 3 of 5 AI answers
  3. EssenceShare of searches 13.8%Mentioned in 0 of 5 AI answers
  4. Milk MakeupShare of searches 1.7%Mentioned in 0 of 5 AI answers
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Top bronzer stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rare Beauty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milk Makeup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzer stick brands

5 answers

  • Asked ChatGPT

    “Which bronzer stick brand should I buy in New Zealand?”

    1. 1Rare Beauty

  • Asked ChatGPT

    “What are the best bronzer stick brands in New Zealand?”

    1. 1Rare Beauty

  • Asked ChatGPT

    “What's the best bronzer stick brand in New Zealand for easy makeup?”

    1. 1Rare Beauty

  • Searched Google, AI Overview

    “cream bronzer stick”

    1. Searched Google, AI Overview

      “contour stick nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which bronzer stick brands compete with Rare Beauty?

      Rare Beauty against bronzer stick brands in New Zealand, by month

      Share of searches by month for Charlotte Tilbury, Rare Beauty, Essence. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCharlotte TilburyRare BeautyEssenceMilk Makeup
      Oct 202550.9%36.7%9.8%2.6%
      Nov 202554.1%34.6%8.9%2.4%
      Dec 202555.5%33.3%8.5%2.8%
      Jan 202654.1%32.8%9.9%3.2%
      Feb 202650.2%35.9%10.1%3.8%
      Mar 202652.8%31.5%13.2%2.5%
      Apr 202653.6%32.8%11%2.5%
      May 202653.2%32.5%12.2%2.1%
      Jun 202662.5%24%11.3%2.2%
      Jul 202655.3%29.6%13.4%1.7%
      Aug 202654.8%29.2%13.8%2.1%
      Sep 202657.4%27.1%13.8%1.7%

      1. 1.Charlotte Tilbury

        57.4%

        Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share +2.6 points.

      2. 2.Rare Beauty

        27.1%

        Held 2nd. 2.7K estimated branded searches, -6.6% vs prior month. Share -2.1 points.

      3. 3.Essence

        13.8%

        Held 3rd. 1.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

      4. 4.Milk Makeup

        1.7%

        Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

      Compare popularity between Rare Beauty and its closest rivals

      Every comparison with Rare Beauty

      17 comparisons

      How has branded search demand for Rare Beauty changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty in New Zealand fell from 3.7K to 2.7K.
      • Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand decreased from 36.7% to 27.1%.
      • Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand peaked at 36.7% in October 2025 and was lowest at 24% in June 2026.

      How did search popularity change for New Zealand bronzer stick brands in September 2026?

      4 changes

      1. In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%.

      2. In September 2026, Rare Beauty lost share of searches among bronzer stick brands in New Zealand, from 29.2% to 27.1%.

      3. Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.

      4. Estimated monthly branded searches for Milk Makeup in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

      How are Rare Beauty’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • rare beauty
      • rare beauty blush
      • rare beauty foundation
      • rare beauty highlighter
      • rare beauty lipstick
      • rare beauty makeup
      • rare beauty mascara

      Do you work for Rare Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Rare Beauty compete?

      Rare Beauty is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands13th of 332.5%Show ranking
      Tinted moisturizer brands3rd of 514.6%Show ranking
      Bronzer stick brands2nd of 427.1%Shown above
      Concealer brush brands2nd of 428.5%Show ranking
      Contour stick brands1st of 368.7%Show ranking
      Creator with pink hair and a pink jacket

      Is Rare Beauty your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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