Brandwave

How popular isEssence?

In September 2026, people searched for Essence by name about 1,450 times in New Zealand, a 38.1% increase from the previous year. These searches made up 13.8% of all New Zealand bronzer stick brand searches, placing Essence third out of four brands. When we asked both ChatGPT and Google AI Overviews about bronzer stick brands, Essence did not appear in any of the answers.

Search and AI answers in September 2026

Essence is the third most searched of 4 competitors.

  1. Charlotte TilburyShare of searches 57.4%Mentioned in 0 of 5 AI answers
  2. Rare BeautyShare of searches 27.1%Mentioned in 3 of 5 AI answers
  3. EssenceShare of searches 13.8%Mentioned in 0 of 5 AI answers
  4. Milk MakeupShare of searches 1.7%Mentioned in 0 of 5 AI answers
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Top bronzer stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Essence did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milk Makeup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzer stick brands

5 answers

  • Asked ChatGPT

    “Which bronzer stick brand should I buy in New Zealand?”

    1. 1Rare Beauty

  • Asked ChatGPT

    “What are the best bronzer stick brands in New Zealand?”

    1. 1Rare Beauty

  • Asked ChatGPT

    “What's the best bronzer stick brand in New Zealand for easy makeup?”

    1. 1Rare Beauty

  • Searched Google, AI Overview

    “cream bronzer stick”

    1. Searched Google, AI Overview

      “contour stick nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which bronzer stick brands compete with Essence?

      Essence against bronzer stick brands in New Zealand, by month

      Share of searches by month for Charlotte Tilbury, Rare Beauty, Essence. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCharlotte TilburyRare BeautyEssenceMilk Makeup
      Oct 202550.9%36.7%9.8%2.6%
      Nov 202554.1%34.6%8.9%2.4%
      Dec 202555.5%33.3%8.5%2.8%
      Jan 202654.1%32.8%9.9%3.2%
      Feb 202650.2%35.9%10.1%3.8%
      Mar 202652.8%31.5%13.2%2.5%
      Apr 202653.6%32.8%11%2.5%
      May 202653.2%32.5%12.2%2.1%
      Jun 202662.5%24%11.3%2.2%
      Jul 202655.3%29.6%13.4%1.7%
      Aug 202654.8%29.2%13.8%2.1%
      Sep 202657.4%27.1%13.8%1.7%

      1. 1.Charlotte Tilbury

        57.4%

        Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share +2.6 points.

      2. 2.Rare Beauty

        27.1%

        Held 2nd. 2.7K estimated branded searches, -6.6% vs prior month. Share -2.1 points.

      3. 3.Essence

        13.8%

        Held 3rd. 1.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

      4. 4.Milk Makeup

        1.7%

        Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

      Compare popularity between Essence and its closest rivals

      Every comparison with Essence

      17 comparisons

      How has branded search demand for Essence changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Essence in New Zealand rose from 1.1K to 1.4K.
      • Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand increased from 9.8% to 13.8%.
      • Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 8.5% in December 2025.

      How did search popularity change for New Zealand bronzer stick brands in September 2026?

      4 changes

      1. In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%.

      2. In September 2026, Rare Beauty lost share of searches among bronzer stick brands in New Zealand, from 29.2% to 27.1%.

      3. Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.

      4. Estimated monthly branded searches for Milk Makeup in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

      How are Essence’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • essence cosmetics
      • essence makeup
      • essence makeup makeup
      • essence mascara

      Do you work for Essence? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Essence compete?

      Essence is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands20th of 331.3%Show ranking
      Nail polish brands4th of 813%Show ranking
      Bronzer stick brands3rd of 413.8%Shown above
      Creator with pink hair and a pink jacket

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