Nail polish brands in New Zealand:Which brands are most popular in search?
In August 2026, OPI was the most searched among nail polish brands in New Zealand, with an estimated 3K branded searches and 37.6% estimated Share of Search within this set.
OPI37.6%
Essie30.5%Sally Hansen27.4%
- Kester Black4.5%
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Share of SearchLeaderboard
Compare the nail polish and gel brands New Zealanders paint their nails with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPI, Essie, Sally Hansen, Kester Black. The figures are in the table below the chart.
View monthly share of search table
| Month | OPI | Essie | Sally Hansen | Kester Black |
|---|---|---|---|---|
| Oct 2025 | 38% | 21.5% | 24.5% | 16% |
| Nov 2025 | 36.2% | 21.9% | 23.7% | 18.2% |
| Dec 2025 | 30.2% | 20% | 20.3% | 29.5% |
| Jan 2026 | 34.2% | 22.8% | 24.5% | 18.5% |
| Feb 2026 | 42% | 24.7% | 23.3% | 10% |
| Mar 2026 | 41.3% | 23.8% | 21.7% | 13.2% |
| Apr 2026 | 44.8% | 28% | 21.4% | 5.8% |
| May 2026 | 44.5% | 26.3% | 23.5% | 5.8% |
| Jun 2026 | 46.6% | 25.2% | 23.9% | 4.3% |
| Jul 2026 | 42.5% | 30.1% | 23.3% | 4.1% |
| Aug 2026 | 37.6% | 30.5% | 27.4% | 4.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 3K | -14.2% | -4.9 points | |
| 2, held 2nd | 30.5% | 2.5K | -1.6% | +0.4 points | |
| 3, held 3rd | 27.4% | 2.2K | +14% | +4.1 points | |
| 4, held 4th | 4.5% | 360 | +5.9% | +0.4 points |
1.
37.6%
held 1st · 3K estimated branded searches · -14.2% vs prior month · -4.9 points
2.
Essie30.5%
held 2nd · 2.5K estimated branded searches · -1.6% vs prior month · +0.4 points
27.4%
held 3rd · 2.2K estimated branded searches · +14% vs prior month · +4.1 points
4.5%
held 4th · 360 estimated branded searches · +5.9% vs prior month · +0.4 points
Compare search popularity between leading brands
- OPI vs Essie: compare search popularity
- Essie vs Kester Black: compare search popularity
- Compare any of these brands
Which brand is most popular in search among nail polish brands in New Zealand?
4 brands
In August 2026, OPI was the most searched among nail polish brands in New Zealand, with an estimated 3K branded searches and 37.6% estimated Share of Search within this set. Essie is in 2nd place, 7.1 percentage points behind at 30.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| OPI | 38% → 37.6% | 46.6%Jun 2026 | 30.2%Dec 2025 | 1st |
| Essie | 21.5% → 30.5% | 30.5%Aug 2026 | 20%Dec 2025 | 3rd → 2nd |
| Sally Hansen | 24.5% → 27.4% | 27.4%Aug 2026 | 20.3%Dec 2025 | 2nd → 3rd |
| Kester Black | 16% → 4.5% | 29.5%Dec 2025 | 4.1%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand increased from 21.5% to 30.5%.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand increased from 24.5% to 27.4%.
- Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand decreased from 16% to 4.5%.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands in New Zealand peaked at 46.6% in June 2026 and was lowest at 30.2% in December 2025.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand peaked at 30.5% in August 2026 and was lowest at 20% in December 2025.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand peaked at 27.4% in August 2026 and was lowest at 20.3% in December 2025.
- Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand peaked at 29.5% in December 2025 and was lowest at 4.1% in July 2026.
- Across the 11 months ending August 2026, Essie rose from 3rd to 2nd among nail polish brands in New Zealand.
- Across the 11 months ending August 2026, Sally Hansen fell from 2nd to 3rd among nail polish brands in New Zealand.
- Across the 11 months ending August 2026, OPI held steady: its estimated Share of Search among nail polish brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand nail polish brands in August 2026?
4 changes
In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.
In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.
Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.
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