Essie vs Sally Hansen:Which is more popular by branded search in New Zealand?
In August 2026, Essie had more branded searches than Sally Hansen among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Sally Hansen’s 2.2K, and held a 30.5% Share of Search versus Sally Hansen’s 27.4%.
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Which is more popular in search, Essie or Sally Hansen?
Compare the nail polish and gel brands New Zealanders paint their nails with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essie, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | OPI | Essie | Sally Hansen | Kester Black |
|---|---|---|---|---|
| Oct 2025 | 38% | 21.5% | 24.5% | 16% |
| Nov 2025 | 36.2% | 21.9% | 23.7% | 18.2% |
| Dec 2025 | 30.2% | 20% | 20.3% | 29.5% |
| Jan 2026 | 34.2% | 22.8% | 24.5% | 18.5% |
| Feb 2026 | 42% | 24.7% | 23.3% | 10% |
| Mar 2026 | 41.3% | 23.8% | 21.7% | 13.2% |
| Apr 2026 | 44.8% | 28% | 21.4% | 5.8% |
| May 2026 | 44.5% | 26.3% | 23.5% | 5.8% |
| Jun 2026 | 46.6% | 25.2% | 23.9% | 4.3% |
| Jul 2026 | 42.5% | 30.1% | 23.3% | 4.1% |
| Aug 2026 | 37.6% | 30.5% | 27.4% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Essie and Sally Hansen comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Essie took it in February 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand moved from 21.5% to 30.5%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand moved from 24.5% to 27.4%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
How did search popularity change for New Zealand nail polish brands in August 2026?
2 changes
In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.
Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essie
16 branded search terms
- ballet slippers nail polish essie
- essie
- essie ballet slippers
- essie bordeaux
- essie com
- essie gel couture
- essie gel couture nail polish
- essie gel couture top coat
- essie mademoiselle
- essie nail gel
- essie nail polish
- essie nails
- essie near me
- essie nz
- essie online
- essie top coat
Sally Hansen
20 branded search terms
- airbrush sally hansen legs
- press on nails sally hansen
- sally hansen
- sally hansen cuticle remover
- sally hansen gel polish
- sally hansen hard as nails
- sally hansen instadri
- sally hansen max growth
- sally hansen miracle gel
- sally hansen miracle gel top coat
- sally hansen nail color
- sally hansen nail rehab
- sally hansen nail varnish remover
- sally hansen nails
- sally hansen near me
- sally hansen nz
- sallyhansen
- sallyhansen com
- sallyhansen gel polish
- sallyhansen nails
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.