Essie vs OPI:Which is more popular by branded search in New Zealand?
In August 2026, OPI had more branded searches than Essie among nail polish brands in New Zealand. OPI was estimated to have 3K branded searches compared to Essie’s 2.5K, and held a 37.6% Share of Search versus Essie’s 30.5%.
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Which is more popular in search, Essie or OPI?
Compare the nail polish and gel brands New Zealanders paint their nails with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPI, Essie. The figures are in the table below the chart.
View monthly share of search table
| Month | OPI | Essie | Sally Hansen | Kester Black |
|---|---|---|---|---|
| Oct 2025 | 38% | 21.5% | 24.5% | 16% |
| Nov 2025 | 36.2% | 21.9% | 23.7% | 18.2% |
| Dec 2025 | 30.2% | 20% | 20.3% | 29.5% |
| Jan 2026 | 34.2% | 22.8% | 24.5% | 18.5% |
| Feb 2026 | 42% | 24.7% | 23.3% | 10% |
| Mar 2026 | 41.3% | 23.8% | 21.7% | 13.2% |
| Apr 2026 | 44.8% | 28% | 21.4% | 5.8% |
| May 2026 | 44.5% | 26.3% | 23.5% | 5.8% |
| Jun 2026 | 46.6% | 25.2% | 23.9% | 4.3% |
| Jul 2026 | 42.5% | 30.1% | 23.3% | 4.1% |
| Aug 2026 | 37.6% | 30.5% | 27.4% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Essie and OPI comparison changed over the last 12 months?
3 findings
- OPI was ahead of Essie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand moved from 21.5% to 30.5%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands in New Zealand moved from 38% to 37.6%, and its estimated monthly branded searches moved from 2.5K to 3K.
How did search popularity change for New Zealand nail polish brands in August 2026?
2 changes
In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.
Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essie
16 branded search terms
- ballet slippers nail polish essie
- essie
- essie ballet slippers
- essie bordeaux
- essie com
- essie gel couture
- essie gel couture nail polish
- essie gel couture top coat
- essie mademoiselle
- essie nail gel
- essie nail polish
- essie nails
- essie near me
- essie nz
- essie online
- essie top coat
OPI
14 branded search terms
- opi
- opi com
- opi gel nail polish
- opi nail envy
- opi nail envy nail strengthener
- opi nail gel
- opi nail lacquer
- opi nail paint
- opi nails
- opi near me
- opi new zealand
- opi nz
- opi online
- opi rapidry
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.