Brandwave

How popular isOPI in search?

In August 2026, there were an estimated 3K branded searches for OPI in New Zealand which is up 19.8% over the last 11 months. OPI holds 37.6% estimated Share of Search among New Zealand nail polish brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. OPI37.6%
  2. Essie30.5%
  3. Sally Hansen27.4%
  4. Kester Black4.5%
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Which nail polish brands compete with OPI?

OPI against nail polish brands in New Zealand, by month

Share of Search by month for OPI, Essie, Sally Hansen, Kester Black. The figures are in the table below the chart.

View monthly share of search table
MonthOPIEssieSally HansenKester Black
Oct 202538%21.5%24.5%16%
Nov 202536.2%21.9%23.7%18.2%
Dec 202530.2%20%20.3%29.5%
Jan 202634.2%22.8%24.5%18.5%
Feb 202642%24.7%23.3%10%
Mar 202641.3%23.8%21.7%13.2%
Apr 202644.8%28%21.4%5.8%
May 202644.5%26.3%23.5%5.8%
Jun 202646.6%25.2%23.9%4.3%
Jul 202642.5%30.1%23.3%4.1%
Aug 202637.6%30.5%27.4%4.5%
Sep 2026————

  1. 1.OPI

    37.6%

    held 1st · 3K estimated branded searches · -14.2% vs prior month · -4.9 points

  2. 2.Essie

    30.5%

    held 2nd · 2.5K estimated branded searches · -1.6% vs prior month · +0.4 points

  3. 3.Sally Hansen

    27.4%

    held 3rd · 2.2K estimated branded searches · +14% vs prior month · +4.1 points

  4. 4.Kester Black

    4.5%

    held 4th · 360 estimated branded searches · +5.9% vs prior month · +0.4 points

Compare search popularity between OPI and its closest rivals

How has branded search demand for OPI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OPI in New Zealand rose from 2.5K to 3K.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands in New Zealand peaked at 46.6% in June 2026 and was lowest at 30.2% in December 2025.

How did search popularity change for New Zealand nail polish brands in August 2026?

  1. In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.

  2. In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.

  3. Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

How is OPI measured?

Brandwave collects information about searches that people make online using OPI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • opi
  • opi com
  • opi gel nail polish
  • opi nail envy
  • opi nail envy nail strengthener
  • opi nail gel
  • opi nail lacquer
  • opi nail paint
  • opi nails
  • opi near me
  • opi new zealand
  • opi nz
  • opi online
  • opi rapidry

Do you work for OPI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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