Bronzer stick brands in New Zealand:Which are most popular?
In September 2026, Charlotte Tilbury was the most searched bronzer stick brand in New Zealand, accounting for 57.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Rare Beauty was mentioned most often, in three of the five answers.
Charlotte TilburyShare of searches 57.4%Mentioned in 0 of 5 AI answers
Rare BeautyShare of searches 27.1%Mentioned in 3 of 5 AI answers
EssenceShare of searches 13.8%Mentioned in 0 of 5 AI answers
Milk MakeupShare of searches 1.7%Mentioned in 0 of 5 AI answers
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Top bronzer stick brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rare Beauty was mentioned most often, in three of the five answers. Charlotte Tilbury, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rare Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milk Makeup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bronzer stick brands
5 answers
Asked ChatGPT
“Which bronzer stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bronzer stick brands in New Zealand?”
Asked ChatGPT
“What's the best bronzer stick brand in New Zealand for easy makeup?”
Searched Google, AI Overview
“cream bronzer stick”
Searched Google, AI Overview
“contour stick nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bronzer stick brands do people search for most?
This chart shows how often people search Google for each bronzer stick brand by name. Each line represents a brand's share of searches for all four bronzer stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlotte Tilbury, Rare Beauty, Essence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Rare Beauty | Essence | Milk Makeup |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 36.7% | 9.8% | 2.6% |
| Nov 2025 | 54.1% | 34.6% | 8.9% | 2.4% |
| Dec 2025 | 55.5% | 33.3% | 8.5% | 2.8% |
| Jan 2026 | 54.1% | 32.8% | 9.9% | 3.2% |
| Feb 2026 | 50.2% | 35.9% | 10.1% | 3.8% |
| Mar 2026 | 52.8% | 31.5% | 13.2% | 2.5% |
| Apr 2026 | 53.6% | 32.8% | 11% | 2.5% |
| May 2026 | 53.2% | 32.5% | 12.2% | 2.1% |
| Jun 2026 | 62.5% | 24% | 11.3% | 2.2% |
| Jul 2026 | 55.3% | 29.6% | 13.4% | 1.7% |
| Aug 2026 | 54.8% | 29.2% | 13.8% | 2.1% |
| Sep 2026 | 57.4% | 27.1% | 13.8% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 5.7K | +5.2% | +2.6 points | |
| 2, held 2nd | 27.1% | 2.7K | -6.6% | -2.1 points | |
| 3, held 3rd | 13.8% | 1.4K | 0% | -0.1 points | |
| 4, held 4th | 1.7% | 170 | -19% | -0.4 points |
57.4%
Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share +2.6 points.
27.1%
Held 2nd. 2.7K estimated branded searches, -6.6% vs prior month. Share -2.1 points.
3.
Essence13.8%
Held 3rd. 1.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.7%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
Which brand is most popular in search among bronzer stick brands in New Zealand?
4 brands
In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands in New Zealand, with an estimated 5.7K branded searches, 57.4% of all searches for the four we track. Rare Beauty is in 2nd place, 30.3 percentage points behind at 27.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 50.9% → 57.4% | 62.5%Jun 2026 | 50.2%Feb 2026 | 1st |
| Rare Beauty | 36.7% → 27.1% | 36.7%Oct 2025 | 24%Jun 2026 | 2nd |
| Essence | 9.8% → 13.8% | 13.8%Aug 2026 | 8.5%Dec 2025 | 3rd |
| Milk Makeup | 2.6% → 1.7% | 3.8%Feb 2026 | 1.7%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among bronzer stick brands in New Zealand increased from 50.9% to 57.4%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand decreased from 36.7% to 27.1%.
- Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand increased from 9.8% to 13.8%.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among bronzer stick brands in New Zealand peaked at 62.5% in June 2026 and was lowest at 50.2% in February 2026.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among bronzer stick brands in New Zealand peaked at 36.7% in October 2025 and was lowest at 24% in June 2026.
- Across the 12 months ending September 2026, Essence’s share of searches among bronzer stick brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.7% in September 2026.
How did search popularity change for New Zealand bronzer stick brands in September 2026?
4 changes
In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%.
In September 2026, Rare Beauty lost share of searches among bronzer stick brands in New Zealand, from 29.2% to 27.1%.
Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.
Estimated monthly branded searches for Milk Makeup in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
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