How popular isMilk Makeup?
In September 2026, people searched for Milk Makeup by name about 170 times in New Zealand, a 34.6% decrease from the previous year. These searches made up 1.7% of all New Zealand bronzer stick brand searches, placing Milk Makeup fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about bronzer stick brands, Milk Makeup did not appear in any of the answers.
Milk Makeup is the fourth most searched of 4 competitors.
Charlotte TilburyShare of searches 57.4%Mentioned in 0 of 5 AI answers
Rare BeautyShare of searches 27.1%Mentioned in 3 of 5 AI answers
EssenceShare of searches 13.8%Mentioned in 0 of 5 AI answers
Milk MakeupShare of searches 1.7%Mentioned in 0 of 5 AI answers
Follow Milk Makeup and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bronzer stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milk Makeup did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rare Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milk Makeup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bronzer stick brands
5 answers
Asked ChatGPT
“Which bronzer stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bronzer stick brands in New Zealand?”
Asked ChatGPT
“What's the best bronzer stick brand in New Zealand for easy makeup?”
Searched Google, AI Overview
“cream bronzer stick”
Searched Google, AI Overview
“contour stick nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bronzer stick brands compete with Milk Makeup?
Share of searches by month for Charlotte Tilbury, Rare Beauty, Essence, Milk Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Rare Beauty | Essence | Milk Makeup |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 36.7% | 9.8% | 2.6% |
| Nov 2025 | 54.1% | 34.6% | 8.9% | 2.4% |
| Dec 2025 | 55.5% | 33.3% | 8.5% | 2.8% |
| Jan 2026 | 54.1% | 32.8% | 9.9% | 3.2% |
| Feb 2026 | 50.2% | 35.9% | 10.1% | 3.8% |
| Mar 2026 | 52.8% | 31.5% | 13.2% | 2.5% |
| Apr 2026 | 53.6% | 32.8% | 11% | 2.5% |
| May 2026 | 53.2% | 32.5% | 12.2% | 2.1% |
| Jun 2026 | 62.5% | 24% | 11.3% | 2.2% |
| Jul 2026 | 55.3% | 29.6% | 13.4% | 1.7% |
| Aug 2026 | 54.8% | 29.2% | 13.8% | 2.1% |
| Sep 2026 | 57.4% | 27.1% | 13.8% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 5.7K | +5.2% | +2.6 points | |
| 2, held 2nd | 27.1% | 2.7K | -6.6% | -2.1 points | |
| 3, held 3rd | 13.8% | 1.4K | 0% | -0.1 points | |
| 4, held 4th | 1.7% | 170 | -19% | -0.4 points |
57.4%
Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share +2.6 points.
27.1%
Held 2nd. 2.7K estimated branded searches, -6.6% vs prior month. Share -2.1 points.
3.
Essence13.8%
Held 3rd. 1.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.7%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
Compare popularity between Milk Makeup and its closest rivals
Every comparison with Milk Makeup
7 comparisons
How has branded search demand for Milk Makeup changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milk Makeup in New Zealand fell from 260 to 170.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among bronzer stick brands in New Zealand peaked at 3.8% in February 2026 and was lowest at 1.7% in September 2026.
How did search popularity change for New Zealand bronzer stick brands in September 2026?
4 changes
In September 2026, Charlotte Tilbury gained share of searches among bronzer stick brands in New Zealand, from 54.8% to 57.4%.
In September 2026, Rare Beauty lost share of searches among bronzer stick brands in New Zealand, from 29.2% to 27.1%.
Estimated monthly branded searches for Essence in New Zealand rose 38.8% over 12 measured months, from 980 to 1.4K in September 2026.
Estimated monthly branded searches for Milk Makeup in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are Milk Makeup’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Milk Makeup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milk makeup
Do you work for Milk Makeup? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Milk Makeup compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 32nd of 33 | 0.15% | Show ranking |
| Bronzer stick brands | 4th of 4 | 1.7% | Shown above |
| Contour stick brands | 3rd of 3 | 4.4% | Show ranking |
Is Milk Makeup your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.