Contour stick brands in New Zealand:Which are most popular?
In September 2026, Rare Beauty was the most searched contour stick brand in New Zealand, accounting for 68.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Makeup by Mario was mentioned most often, in two of the five answers.
Rare BeautyShare of searches 68.7%Mentioned in 0 of 5 AI answers
Makeup by MarioShare of searches 26.9%Mentioned in 2 of 5 AI answers
Milk MakeupShare of searches 4.4%Mentioned in 1 of 5 AI answers
Follow contour stick brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top contour stick brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned most often, in two of the five answers. Rare Beauty, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milk Makeup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about contour stick brands
5 answers
Asked ChatGPT
“Which contour stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best contour stick brands in New Zealand?”
Asked ChatGPT
“What's the best contour stick brand in New Zealand for face contouring?”
Searched Google, AI Overview
“best contour stick”
Searched Google, AI Overview
“cream contour stick”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which contour stick brands do people search for most?
This chart shows how often people search Google for each contour stick brand by name. Each line represents a brand's share of searches for all three contour stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rare Beauty | Makeup by Mario | Milk Makeup |
|---|---|---|---|
| Oct 2025 | 72.2% | 22.6% | 5.1% |
| Nov 2025 | 69.2% | 26% | 4.7% |
| Dec 2025 | 67.2% | 27.3% | 5.6% |
| Jan 2026 | 66.5% | 27% | 6.5% |
| Feb 2026 | 71.8% | 20.5% | 7.6% |
| Mar 2026 | 64% | 31% | 5% |
| Apr 2026 | 68.3% | 26.4% | 5.3% |
| May 2026 | 68.9% | 26.6% | 4.5% |
| Jun 2026 | 67.3% | 26.5% | 6.2% |
| Jul 2026 | 70% | 25.8% | 4.1% |
| Aug 2026 | 69.2% | 25.8% | 5.1% |
| Sep 2026 | 68.7% | 26.9% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 2.7K | -6.6% | -0.4 points | |
| 2, held 2nd | 26.9% | 1.1K | -1.9% | +1.1 points | |
| 3, held 3rd | 4.4% | 170 | -19% | -0.7 points |
68.7%
Held 1st. 2.7K estimated branded searches, -6.6% vs prior month. Share -0.4 points.
26.9%
Held 2nd. 1.1K estimated branded searches, -1.9% vs prior month. Share +1.1 points.
4.4%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.7 points.
Which brand is most popular in search among contour stick brands in New Zealand?
3 brands
In September 2026, Rare Beauty was the most searched among contour stick brands in New Zealand, with an estimated 2.7K branded searches, 68.7% of all searches for the three we track. Makeup by Mario is in 2nd place, 41.8 percentage points behind at 26.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Rare Beauty | 72.2% → 68.7% | 72.2%Oct 2025 | 64%Mar 2026 | 1st |
| Makeup by Mario | 22.6% → 26.9% | 31%Mar 2026 | 20.5%Feb 2026 | 2nd |
| Milk Makeup | 5.1% → 4.4% | 7.6%Feb 2026 | 4.1%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among contour stick brands in New Zealand decreased from 72.2% to 68.7%.
- Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand increased from 22.6% to 26.9%.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among contour stick brands in New Zealand decreased from 5.1% to 4.4%.
- Across the 12 months ending September 2026, Rare Beauty’s share of searches among contour stick brands in New Zealand peaked at 72.2% in October 2025 and was lowest at 64% in March 2026.
- Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand peaked at 31% in March 2026 and was lowest at 20.5% in February 2026.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among contour stick brands in New Zealand peaked at 7.6% in February 2026 and was lowest at 4.1% in July 2026.
How did search popularity change for New Zealand contour stick brands in September 2026?
3 changes
In September 2026, Makeup by Mario gained share of searches among contour stick brands in New Zealand, from 25.8% to 26.9%.
In September 2026, Milk Makeup lost share of searches among contour stick brands in New Zealand, from 5.1% to 4.4%.
Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.