How popular isMakeup by Mario?
In September 2026, people searched for Makeup by Mario by name about 1,050 times in New Zealand, an 8.7% decrease from the previous year. These searches made up 26.9% of all New Zealand contour stick brand searches, placing Makeup by Mario second out of three brands. When we asked both ChatGPT and Google AI Overviews about contour stick brands, Makeup by Mario appeared in two of the five answers.
Makeup by Mario is the second most searched of 3 competitors.
Rare BeautyShare of searches 68.7%Mentioned in 0 of 5 AI answers
Makeup by MarioShare of searches 26.9%Mentioned in 2 of 5 AI answers
Milk MakeupShare of searches 4.4%Mentioned in 1 of 5 AI answers
Follow Makeup by Mario and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top contour stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milk Makeup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about contour stick brands
5 answers
Asked ChatGPT
“Which contour stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best contour stick brands in New Zealand?”
Asked ChatGPT
“What's the best contour stick brand in New Zealand for face contouring?”
Searched Google, AI Overview
“best contour stick”
Searched Google, AI Overview
“cream contour stick”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which contour stick brands compete with Makeup by Mario?
Share of searches by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rare Beauty | Makeup by Mario | Milk Makeup |
|---|---|---|---|
| Oct 2025 | 72.2% | 22.6% | 5.1% |
| Nov 2025 | 69.2% | 26% | 4.7% |
| Dec 2025 | 67.2% | 27.3% | 5.6% |
| Jan 2026 | 66.5% | 27% | 6.5% |
| Feb 2026 | 71.8% | 20.5% | 7.6% |
| Mar 2026 | 64% | 31% | 5% |
| Apr 2026 | 68.3% | 26.4% | 5.3% |
| May 2026 | 68.9% | 26.6% | 4.5% |
| Jun 2026 | 67.3% | 26.5% | 6.2% |
| Jul 2026 | 70% | 25.8% | 4.1% |
| Aug 2026 | 69.2% | 25.8% | 5.1% |
| Sep 2026 | 68.7% | 26.9% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 2.7K | -6.6% | -0.4 points | |
| 2, held 2nd | 26.9% | 1.1K | -1.9% | +1.1 points | |
| 3, held 3rd | 4.4% | 170 | -19% | -0.7 points |
68.7%
Held 1st. 2.7K estimated branded searches, -6.6% vs prior month. Share -0.4 points.
26.9%
Held 2nd. 1.1K estimated branded searches, -1.9% vs prior month. Share +1.1 points.
4.4%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.7 points.
Compare popularity between Makeup by Mario and its closest rivals
Every comparison with Makeup by Mario
11 comparisons
- ColourPop vs Makeup by Mario
- Dior Beauty vs Makeup by Mario
- Essence vs Makeup by Mario
- Fenty Beauty vs Makeup by Mario
- Hourglass vs Makeup by Mario
- Makeup by Mario vs Too Faced
- Makeup by Mario vs MECCA MAX
- Makeup by Mario vs Morphe
- Makeup by Mario vs Tarte
- CoverGirl vs Makeup by Mario
- Kylie Cosmetics vs Makeup by Mario
How has branded search demand for Makeup by Mario changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makeup by Mario in New Zealand held steady at 1.1K.
- Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand increased from 22.6% to 26.9%.
- Across the 12 months ending September 2026, Makeup by Mario’s share of searches among contour stick brands in New Zealand peaked at 31% in March 2026 and was lowest at 20.5% in February 2026.
How did search popularity change for New Zealand contour stick brands in September 2026?
3 changes
In September 2026, Makeup by Mario gained share of searches among contour stick brands in New Zealand, from 25.8% to 26.9%.
In September 2026, Milk Makeup lost share of searches among contour stick brands in New Zealand, from 5.1% to 4.4%.
Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.
How are Makeup by Mario’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makeup by Mario’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- makeup by mario bronzer
- makeup by mario brushes
- makeup by mario foundation
- makeup by mario palette
- makeupbymario
Do you work for Makeup by Mario? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Makeup by Mario compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 24th of 33 | 0.95% | Show ranking |
| Contour stick brands | 2nd of 3 | 26.9% | Shown above |
Is Makeup by Mario your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.