Bronzing powder brands in New Zealand:Which are most popular?
In September 2026, MAC was the most searched bronzing powder brand in New Zealand, accounting for 45.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, NARS was mentioned most often, in two of the five answers.
MACShare of searches 45.8%Mentioned in 1 of 5 AI answers
NARSShare of searches 34.2%Mentioned in 2 of 5 AI answers
Bobbi BrownShare of searches 20%Mentioned in 0 of 5 AI answers
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Top bronzing powder brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, NARS was mentioned most often, in two of the five answers. Bobbi Brown, which ranked third in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bronzing powder brands
5 answers
Asked ChatGPT
“Which bronzing powder brand should I buy in New Zealand?”
- 1NARS
- 1
Asked ChatGPT
“What are the best bronzing powder brands in New Zealand?”
- 1NARS
- 1
Asked ChatGPT
“What's the best bronzing powder brand in New Zealand for sun kissed makeup?”
- 1MAC
- 1
Searched Google, AI Overview
“best bronzing powder”
Searched Google, AI Overview
“best bronzer powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bronzing powder brands do people search for most?
This chart shows how often people search Google for each bronzing powder brand by name. Each line represents a brand's share of searches for all three bronzing powder brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAC, NARS, Bobbi Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAC | NARS | Bobbi Brown |
|---|---|---|---|
| Oct 2025 | 44.6% | 32% | 23.4% |
| Nov 2025 | 48.2% | 31.9% | 19.9% |
| Dec 2025 | 49.3% | 31.4% | 19.3% |
| Jan 2026 | 47.3% | 33.2% | 19.5% |
| Feb 2026 | 49.7% | 30.5% | 19.8% |
| Mar 2026 | 50.5% | 32.4% | 17% |
| Apr 2026 | 48% | 34.2% | 17.9% |
| May 2026 | 47.5% | 35.2% | 17.3% |
| Jun 2026 | 46% | 38.3% | 15.7% |
| Jul 2026 | 48.5% | 34.7% | 16.8% |
| Aug 2026 | 45.5% | 36.3% | 18.2% |
| Sep 2026 | 45.8% | 34.2% | 20% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 4.4K | +11.4% | +0.2 points | |
| 2, held 2nd | 34.2% | 3.3K | +4.5% | -2.1 points | |
| 3, held 3rd | 20% | 1.9K | +22.3% | +1.9 points |
Which brand is most popular in search among bronzing powder brands in New Zealand?
3 brands
In September 2026, MAC was the most searched among bronzing powder brands in New Zealand, with an estimated 4.4K branded searches, 45.8% of all searches for the three we track. NARS is in 2nd place, 11.6 percentage points behind at 34.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| MAC | 44.6% → 45.8% | 50.5%Mar 2026 | 44.6%Oct 2025 | 1st |
| NARS | 32% → 34.2% | 38.3%Jun 2026 | 30.5%Feb 2026 | 2nd |
| Bobbi Brown | 23.4% → 20% | 23.4%Oct 2025 | 15.7%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand increased from 44.6% to 45.8%.
- Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand increased from 32% to 34.2%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand decreased from 23.4% to 20%.
- Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 44.6% in October 2025.
- Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand peaked at 38.3% in June 2026 and was lowest at 30.5% in February 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 15.7% in June 2026.
How did search popularity change for New Zealand bronzing powder brands in September 2026?
2 changes
In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.
In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.
Compare popularity between leading brands
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