Brandwave

How popular isMAC?

In September 2026, people searched for MAC by name about 5,240 times in New Zealand, about the same as the previous year. These searches made up 45.8% of all New Zealand bronzing powder brand searches, placing MAC first out of three brands. When we asked both ChatGPT and Google AI Overviews about bronzing powder brands, MAC appeared in one of the five answers.

Search and AI answers in September 2026

MAC is the most searched of 3 competitors.

  1. MACShare of searches 45.8%Mentioned in 1 of 5 AI answers
  2. NARSShare of searches 34.2%Mentioned in 2 of 5 AI answers
  3. Bobbi BrownShare of searches 20%Mentioned in 0 of 5 AI answers
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Top bronzing powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzing powder brands

5 answers

  • Asked ChatGPT

    “Which bronzing powder brand should I buy in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What are the best bronzing powder brands in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What's the best bronzing powder brand in New Zealand for sun kissed makeup?”

    1. 1MAC

  • Searched Google, AI Overview

    “best bronzing powder”

    1. Searched Google, AI Overview

      “best bronzer powder”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which bronzing powder brands compete with MAC?

      MAC against bronzing powder brands in New Zealand, by month

      Share of searches by month for MAC, NARS, Bobbi Brown. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMACNARSBobbi Brown
      Oct 202544.6%32%23.4%
      Nov 202548.2%31.9%19.9%
      Dec 202549.3%31.4%19.3%
      Jan 202647.3%33.2%19.5%
      Feb 202649.7%30.5%19.8%
      Mar 202650.5%32.4%17%
      Apr 202648%34.2%17.9%
      May 202647.5%35.2%17.3%
      Jun 202646%38.3%15.7%
      Jul 202648.5%34.7%16.8%
      Aug 202645.5%36.3%18.2%
      Sep 202645.8%34.2%20%

      1. 1.MAC

        45.8%

        Held 1st. 4.4K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

      2. 2.NARS

        34.2%

        Held 2nd. 3.3K estimated branded searches, +4.5% vs prior month. Share -2.1 points.

      3. 3.Bobbi Brown

        20%

        Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

      Compare popularity between MAC and its closest rivals

      Every comparison with MAC

      19 comparisons

      How has branded search demand for MAC changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for MAC in New Zealand held steady, from 5K to 5.2K.
      • Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand increased from 44.6% to 45.8%.
      • Across the 12 months ending September 2026, MAC’s share of searches among bronzing powder brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 44.6% in October 2025.

      How did search popularity change for New Zealand bronzing powder brands in September 2026?

      2 changes

      1. In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.

      2. In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.

      How are MAC’s branded searches counted?

      16 search terms

      Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • mac concealer
      • mac cosmetics
      • mac cosmetics concealer
      • mac cosmetics eyeliner
      • mac cosmetics foundation
      • mac cosmetics lipstick
      • mac cosmetics makeup
      • mac cosmetics mascara
      • mac cosmetics powder
      • mac cosmetics primer
      • mac foundation
      • mac lipstick
      • mac makeup
      • mac powder
      • mac studio fix
      • mac velvet teddy

      Do you work for MAC? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does MAC compete?

      MAC is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands7th of 334.2%Show ranking
      Eye shadow brands4th of 811.6%Show ranking
      Eyeshadow palette brands5th of 76.3%Show ranking
      Gel eyeliner brands2nd of 323.1%Show ranking
      Bronzing powder brands1st of 345.8%Shown above
      Concealer brush brands1st of 452.1%Show ranking
      Makeup brush brands1st of 468.6%Show ranking
      Creator with pink hair and a pink jacket

      Is MAC your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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