Brandwave

How popular isBobbi Brown?

In September 2026, people searched for Bobbi Brown by name about 2,180 times in New Zealand, a 13.5% decrease from the previous year. These searches made up 20% of all New Zealand bronzing powder brand searches, placing Bobbi Brown third out of three brands. When we asked both ChatGPT and Google AI Overviews about bronzing powder brands, Bobbi Brown did not appear in any of the answers.

Search and AI answers in September 2026

Bobbi Brown is the third most searched of 3 competitors.

  1. MACShare of searches 45.8%Mentioned in 1 of 5 AI answers
  2. NARSShare of searches 34.2%Mentioned in 2 of 5 AI answers
  3. Bobbi BrownShare of searches 20%Mentioned in 0 of 5 AI answers
Bobbi Brown website (opens in a new tab)

Follow Bobbi Brown and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bronzing powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobbi Brown did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzing powder brands

5 answers

  • Asked ChatGPT

    “Which bronzing powder brand should I buy in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What are the best bronzing powder brands in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What's the best bronzing powder brand in New Zealand for sun kissed makeup?”

    1. 1MAC

  • Searched Google, AI Overview

    “best bronzing powder”

    1. Searched Google, AI Overview

      “best bronzer powder”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which bronzing powder brands compete with Bobbi Brown?

      Bobbi Brown against bronzing powder brands in New Zealand, by month

      Share of searches by month for MAC, NARS, Bobbi Brown. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMACNARSBobbi Brown
      Oct 202544.6%32%23.4%
      Nov 202548.2%31.9%19.9%
      Dec 202549.3%31.4%19.3%
      Jan 202647.3%33.2%19.5%
      Feb 202649.7%30.5%19.8%
      Mar 202650.5%32.4%17%
      Apr 202648%34.2%17.9%
      May 202647.5%35.2%17.3%
      Jun 202646%38.3%15.7%
      Jul 202648.5%34.7%16.8%
      Aug 202645.5%36.3%18.2%
      Sep 202645.8%34.2%20%

      1. 1.MAC

        45.8%

        Held 1st. 4.4K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

      2. 2.NARS

        34.2%

        Held 2nd. 3.3K estimated branded searches, +4.5% vs prior month. Share -2.1 points.

      3. 3.Bobbi Brown

        20%

        Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

      Compare popularity between Bobbi Brown and its closest rivals

      Every comparison with Bobbi Brown

      17 comparisons

      How has branded search demand for Bobbi Brown changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown in New Zealand fell from 2.5K to 2.2K.
      • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand decreased from 23.4% to 20%.
      • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among bronzing powder brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 15.7% in June 2026.

      How did search popularity change for New Zealand bronzing powder brands in September 2026?

      2 changes

      1. In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.

      2. In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.

      How are Bobbi Brown’s branded searches counted?

      6 search terms

      Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • bobbi brown
      • bobbi brown concealer
      • bobbi brown foundation
      • bobbi brown lipstick
      • bobbi brown makeup
      • bobbi brown mascara

      Do you work for Bobbi Brown? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Bobbi Brown compete?

      Bobbi Brown is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands16th of 332%Show ranking
      Eye shadow brands6th of 85.1%Show ranking
      Eyeshadow palette brands4th of 77.4%Show ranking
      Gel eyeliner brands3rd of 310.1%Show ranking
      Bronzing powder brands3rd of 320%Shown above
      Creator with pink hair and a pink jacket

      Is Bobbi Brown your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free