Brandwave

Bobbi Brown vs NARS:Which is more popular?

In September 2026, NARS had more branded searches than Bobbi Brown among bronzing powder brands in New Zealand. NARS had about 3,280 branded searches, while Bobbi Brown had 1,920. NARS made up 34.2% of all bronzing powder brand searches we track, and Bobbi Brown accounted for 20%. When we asked ChatGPT and Google AI Overviews about bronzing powder brands, NARS appeared in two of the five answers and Bobbi Brown in none.

Among bronzing powder brands in New Zealand in September 2026

Who do people search for more?

NARS, about 71% more searches than Bobbi Brown

NARS 3.3K searchesBobbi Brown 1.9K searches

Who does AI mention more?

NARS, mentioned in 2 of 5 answers, Bobbi Brown in 0

NARS in 2 of 5Bobbi Brown in 0 of 5

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Top bronzing powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobbi Brown did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzing powder brands

5 answers

  • Asked ChatGPT

    “Which bronzing powder brand should I buy in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What are the best bronzing powder brands in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What's the best bronzing powder brand in New Zealand for sun kissed makeup?”

    1. 1MAC

  • Searched Google, AI Overview

    “best bronzing powder”

    1. Searched Google, AI Overview

      “best bronzer powder”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Bobbi Brown or NARS more popular in search?

      This chart shows how often people search Google for Bobbi Brown and NARS by name. Each line represents a brand's share of searches for all three bronzing powder brands we track, month by month, from searches in New Zealand.

      Bobbi Brown and NARS among bronzing powder brands in New Zealand, by month

      Share of searches by month for NARS, Bobbi Brown. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMACNARSBobbi Brown
      Oct 202544.6%32%23.4%
      Nov 202548.2%31.9%19.9%
      Dec 202549.3%31.4%19.3%
      Jan 202647.3%33.2%19.5%
      Feb 202649.7%30.5%19.8%
      Mar 202650.5%32.4%17%
      Apr 202648%34.2%17.9%
      May 202647.5%35.2%17.3%
      Jun 202646%38.3%15.7%
      Jul 202648.5%34.7%16.8%
      Aug 202645.5%36.3%18.2%
      Sep 202645.8%34.2%20%

      How has the Bobbi Brown and NARS comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand bronzing powder brands in September 2026?

      2 changes

      1. In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.

      2. In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.

      How are branded searches counted?

      12 search terms

      Brandwave collects information about searches that people make online using Bobbi Brown’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bobbi Brown

      5 branded search terms

      • bobbi brown
      • bobbi brown concealer
      • bobbi brown foundation
      • bobbi brown lipstick
      • bobbi brown mascara

      NARS

      7 branded search terms

      • nars concealer
      • nars cosmetics
      • nars cosmetics bronzer
      • nars cosmetics foundation
      • nars foundation
      • nars lipstick
      • nars mascara

      How the Brand Demand Index is measured

      Other head-to-heads among bronzing powder brands

      Creator with pink hair and a pink jacket

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