Brandwave

How popular isNARS?

In September 2026, people searched for NARS by name about 3,370 times in New Zealand, a 12% increase from the previous year. These searches made up 34.2% of all New Zealand bronzing powder brand searches, placing NARS second out of three brands. When we asked both ChatGPT and Google AI Overviews about bronzing powder brands, NARS appeared in two of the five answers.

Search and AI answers in September 2026

NARS is the second most searched of 3 competitors.

  1. MACShare of searches 45.8%Mentioned in 1 of 5 AI answers
  2. NARSShare of searches 34.2%Mentioned in 2 of 5 AI answers
  3. Bobbi BrownShare of searches 20%Mentioned in 0 of 5 AI answers
NARS website (opens in a new tab)

Follow NARS and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bronzing powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bronzing powder brands

5 answers

  • Asked ChatGPT

    “Which bronzing powder brand should I buy in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What are the best bronzing powder brands in New Zealand?”

    1. 1NARS

  • Asked ChatGPT

    “What's the best bronzing powder brand in New Zealand for sun kissed makeup?”

    1. 1MAC

  • Searched Google, AI Overview

    “best bronzing powder”

    1. Searched Google, AI Overview

      “best bronzer powder”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which bronzing powder brands compete with NARS?

      NARS against bronzing powder brands in New Zealand, by month

      Share of searches by month for MAC, NARS, Bobbi Brown. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMACNARSBobbi Brown
      Oct 202544.6%32%23.4%
      Nov 202548.2%31.9%19.9%
      Dec 202549.3%31.4%19.3%
      Jan 202647.3%33.2%19.5%
      Feb 202649.7%30.5%19.8%
      Mar 202650.5%32.4%17%
      Apr 202648%34.2%17.9%
      May 202647.5%35.2%17.3%
      Jun 202646%38.3%15.7%
      Jul 202648.5%34.7%16.8%
      Aug 202645.5%36.3%18.2%
      Sep 202645.8%34.2%20%

      1. 1.MAC

        45.8%

        Held 1st. 4.4K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

      2. 2.NARS

        34.2%

        Held 2nd. 3.3K estimated branded searches, +4.5% vs prior month. Share -2.1 points.

      3. 3.Bobbi Brown

        20%

        Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

      Compare popularity between NARS and its closest rivals

      Every comparison with NARS

      17 comparisons

      How has branded search demand for NARS changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for NARS in New Zealand rose from 3K to 3.4K.
      • Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand increased from 32% to 34.2%.
      • Across the 12 months ending September 2026, NARS’s share of searches among bronzing powder brands in New Zealand peaked at 38.3% in June 2026 and was lowest at 30.5% in February 2026.

      How did search popularity change for New Zealand bronzing powder brands in September 2026?

      2 changes

      1. In September 2026, Bobbi Brown gained share of searches among bronzing powder brands in New Zealand, from 18.2% to 20%.

      2. In September 2026, NARS lost share of searches among bronzing powder brands in New Zealand, from 36.3% to 34.2%.

      How are NARS’s branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using NARS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • nars concealer
      • nars cosmetics
      • nars cosmetics bronzer
      • nars cosmetics foundation
      • nars foundation
      • nars lipstick
      • nars makeup
      • nars mascara

      Do you work for NARS? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does NARS compete?

      NARS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Makeup and cosmetics brands8th of 333%Show ranking
      Tinted moisturizer brands2nd of 517.4%Show ranking
      Cream bronzer brands2nd of 334.1%Show ranking
      Bronzing powder brands2nd of 334.2%Shown above
      Creator with pink hair and a pink jacket

      Is NARS your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free