How popular isBobbi Brown?
In September 2026, people searched for Bobbi Brown by name about 2,180 times in New Zealand, a 13.5% decrease from the previous year. These searches made up 10.1% of all New Zealand gel eyeliner brand searches, placing Bobbi Brown third out of three brands. When we asked both ChatGPT and Google AI Overviews about gel eyeliner brands, Bobbi Brown appeared in four of the five answers and was the second most recommended of the three.
Bobbi Brown is the third most searched of 3 competitors and the second most recommended in AI answers.
MaybellineShare of searches 66.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MACShare of searches 23.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Bobbi BrownShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top gel eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bobbi Brown is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maybelline1st
- Bobbi Brown2nd
- MAC3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bobbi Brown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gel eyeliner brands
5 answers
Asked ChatGPT
“Which gel eyeliner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gel eyeliner brands in New Zealand?”
Asked ChatGPT
“What's the best gel eyeliner brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best gel eyeliner”
Searched Google, AI Overview
“waterproof eyeliner nz”
- 1MAC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gel eyeliner brands compete with Bobbi Brown?
Share of searches by month for Maybelline, MAC, Bobbi Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | MAC | Bobbi Brown |
|---|---|---|---|
| Oct 2025 | 61.2% | 25.5% | 13.3% |
| Nov 2025 | 58.3% | 29.5% | 12.2% |
| Dec 2025 | 60.2% | 28.6% | 11.2% |
| Jan 2026 | 65.3% | 24.6% | 10.1% |
| Feb 2026 | 65.2% | 24.9% | 9.9% |
| Mar 2026 | 66.3% | 25.2% | 8.5% |
| Apr 2026 | 66.8% | 24.2% | 9% |
| May 2026 | 65.3% | 25.5% | 9.3% |
| Jun 2026 | 67.1% | 24.5% | 8.4% |
| Jul 2026 | 67% | 24.5% | 8.5% |
| Aug 2026 | 70.7% | 20.9% | 8.3% |
| Sep 2026 | 66.8% | 23.1% | 10.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 12.7K | -4.9% | -4 points | |
| 2, held 2nd | 23.1% | 4.4K | +11.4% | +2.2 points | |
| 3, held 3rd | 10.1% | 1.9K | +22.3% | +1.8 points |
66.8%
Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -4 points.
2.
MAC23.1%
Held 2nd. 4.4K estimated branded searches, +11.4% vs prior month. Share +2.2 points.
10.1%
Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
Compare popularity between Bobbi Brown and its closest rivals
Every comparison with Bobbi Brown
17 comparisons
- Bobbi Brown vs Dior Beauty
- Bobbi Brown vs e.l.f. Cosmetics
- Bobbi Brown vs MAC
- Bobbi Brown vs NARS
- Bobbi Brown vs Nude by Nature
- Bobbi Brown vs NYX Professional Makeup
- Bobbi Brown vs Rare Beauty
- Bobbi Brown vs Revlon
- Bobbi Brown vs Tom Ford
- Bobbi Brown vs Clinique
- Bobbi Brown vs Kosas
- Aleph Beauty vs Bobbi Brown
- Bobbi Brown vs Hourglass
- Bobbi Brown vs Essence
- Bobbi Brown vs ColourPop
- Anastasia Beverly Hills vs Bobbi Brown
- Bobbi Brown vs Natasha Denona
How has branded search demand for Bobbi Brown changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown in New Zealand fell from 2.5K to 2.2K.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand decreased from 13.3% to 10.1%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand peaked at 13.3% in October 2025 and was lowest at 8.3% in August 2026.
How did search popularity change for New Zealand gel eyeliner brands in September 2026?
3 changes
In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%.
In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.
In September 2026, Maybelline lost share of searches among gel eyeliner brands in New Zealand, from 70.7% to 66.8%.
How are Bobbi Brown’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bobbi brown
- bobbi brown concealer
- bobbi brown foundation
- bobbi brown lipstick
- bobbi brown makeup
- bobbi brown mascara
Do you work for Bobbi Brown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bobbi Brown compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 16th of 33 | 2% | Show ranking |
| Eye shadow brands | 6th of 8 | 5.1% | Show ranking |
| Eyeshadow palette brands | 4th of 7 | 7.4% | Show ranking |
| Gel eyeliner brands | 3rd of 3 | 10.1% | Shown above |
| Bronzing powder brands | 3rd of 3 | 20% | Show ranking |
Is Bobbi Brown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.