Brandwave

Bobbi Brown vs Maybelline:Which is more popular?

In September 2026, Maybelline had more branded searches than Bobbi Brown among gel eyeliner brands in New Zealand. Maybelline had about 12,700 branded searches, while Bobbi Brown had 1,920. Maybelline made up 66.8% of all gel eyeliner brand searches we track, and Bobbi Brown accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about gel eyeliner brands, Bobbi Brown and Maybelline each appeared in four of the five answers. Maybelline was mentioned before Bobbi Brown in three out of four answers.

Among gel eyeliner brands in New Zealand in September 2026

Who do people search for more?

Maybelline, about 7 searches for every 1 for Bobbi Brown

Maybelline 12.7K searchesBobbi Brown 1.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bobbi Brown in 4 of 5Maybelline in 4 of 5

Who does AI recommend more?

Maybelline, named ahead of Bobbi Brown in 3 of 4 answers

Maybelline first in 3Bobbi Brown first in 1

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Top gel eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobbi Brown and Maybelline were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maybelline was listed before Bobbi Brown in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Bobbi Brown2nd
  3. MAC3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gel eyeliner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobbi Brown or Maybelline more popular in search?

This chart shows how often people search Google for Bobbi Brown and Maybelline by name. Each line represents a brand's share of searches for all three gel eyeliner brands we track, month by month, from searches in New Zealand.

Bobbi Brown and Maybelline among gel eyeliner brands in New Zealand, by month

Share of searches by month for Maybelline, Bobbi Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineMACBobbi Brown
Oct 202561.2%25.5%13.3%
Nov 202558.3%29.5%12.2%
Dec 202560.2%28.6%11.2%
Jan 202665.3%24.6%10.1%
Feb 202665.2%24.9%9.9%
Mar 202666.3%25.2%8.5%
Apr 202666.8%24.2%9%
May 202665.3%25.5%9.3%
Jun 202667.1%24.5%8.4%
Jul 202667%24.5%8.5%
Aug 202670.7%20.9%8.3%
Sep 202666.8%23.1%10.1%

How has the Bobbi Brown and Maybelline comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gel eyeliner brands in September 2026?

2 changes

  1. In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.

  2. In September 2026, Maybelline lost share of searches among gel eyeliner brands in New Zealand, from 70.7% to 66.8%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

5 branded search terms

  • bobbi brown
  • bobbi brown concealer
  • bobbi brown foundation
  • bobbi brown lipstick
  • bobbi brown mascara

Maybelline

10 branded search terms

  • maybelline
  • maybelline concealer
  • maybelline fit concealer
  • maybelline fit me
  • maybelline foundation
  • maybelline lipstick
  • maybelline mascara
  • maybelline poreless powder
  • maybelline skin tint
  • maybelline skyhigh mascara

How the Brand Demand Index is measured

Other head-to-heads among gel eyeliner brands

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