Brandwave

Bobbi Brown vs MAC:Which is more popular?

In September 2026, MAC had more branded searches than Bobbi Brown among gel eyeliner brands in New Zealand. MAC had about 4,390 branded searches, while Bobbi Brown had 1,920. MAC made up 23.1% of all gel eyeliner brand searches we track, and Bobbi Brown accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about gel eyeliner brands, Bobbi Brown appeared in four of the five answers and MAC in three. Bobbi Brown was mentioned before MAC in three out of four answers.

Among gel eyeliner brands in New Zealand in September 2026

Who do people search for more?

MAC, about 2 searches for every 1 for Bobbi Brown

MAC 4.4K searchesBobbi Brown 1.9K searches

Who does AI mention more?

Bobbi Brown, mentioned in 4 of 5 answers, MAC in 3

Bobbi Brown in 4 of 5MAC in 3 of 5

Who does AI recommend more?

Bobbi Brown, named ahead of MAC in 3 of 4 answers

Bobbi Brown first in 3MAC first in 1

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Top gel eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bobbi Brown was listed before MAC in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Bobbi Brown2nd
  3. MAC3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gel eyeliner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobbi Brown or MAC more popular in search?

This chart shows how often people search Google for Bobbi Brown and MAC by name. Each line represents a brand's share of searches for all three gel eyeliner brands we track, month by month, from searches in New Zealand.

Bobbi Brown and MAC among gel eyeliner brands in New Zealand, by month

Share of searches by month for MAC, Bobbi Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineMACBobbi Brown
Oct 202561.2%25.5%13.3%
Nov 202558.3%29.5%12.2%
Dec 202560.2%28.6%11.2%
Jan 202665.3%24.6%10.1%
Feb 202665.2%24.9%9.9%
Mar 202666.3%25.2%8.5%
Apr 202666.8%24.2%9%
May 202665.3%25.5%9.3%
Jun 202667.1%24.5%8.4%
Jul 202667%24.5%8.5%
Aug 202670.7%20.9%8.3%
Sep 202666.8%23.1%10.1%

How has the Bobbi Brown and MAC comparison changed over the last 12 months?

3 findings
  • MAC was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand moved from 13.3% to 10.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
  • Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand moved from 25.5% to 23.1%, and its estimated monthly branded searches moved from 4.1K to 4.4K.

How did search popularity change for New Zealand gel eyeliner brands in September 2026?

2 changes

  1. In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%.

  2. In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

5 branded search terms

  • bobbi brown
  • bobbi brown concealer
  • bobbi brown foundation
  • bobbi brown lipstick
  • bobbi brown mascara

MAC

14 branded search terms

  • mac cosmetics
  • mac cosmetics concealer
  • mac cosmetics eyeliner
  • mac cosmetics foundation
  • mac cosmetics lipstick
  • mac cosmetics makeup
  • mac cosmetics mascara
  • mac cosmetics powder
  • mac cosmetics primer
  • mac foundation
  • mac lipstick
  • mac powder
  • mac studio fix
  • mac velvet teddy

How the Brand Demand Index is measured

Other head-to-heads among gel eyeliner brands

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