Gel eyeliner brands in New Zealand:Which are most popular?
In September 2026, Maybelline was the most searched gel eyeliner brand in New Zealand, accounting for 66.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Maybelline and Bobbi Brown were mentioned most often, in four of the five answers. Maybelline was recommended most often, coming first in two out of four responses that gave a list.
MaybellineShare of searches 66.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MACShare of searches 23.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Bobbi BrownShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top gel eyeliner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Maybelline and Bobbi Brown were mentioned most often, in four of the five answers. Maybelline was recommended most often, coming first in two out of four answers that gave a list. Bobbi Brown was second, and MAC was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maybelline1st
- Bobbi Brown2nd
- MAC3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bobbi Brown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gel eyeliner brands
5 answers
Asked ChatGPT
“Which gel eyeliner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gel eyeliner brands in New Zealand?”
Asked ChatGPT
“What's the best gel eyeliner brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best gel eyeliner”
Searched Google, AI Overview
“waterproof eyeliner nz”
- 1MAC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gel eyeliner brands do people search for most?
This chart shows how often people search Google for each gel eyeliner brand by name. Each line represents a brand's share of searches for all three gel eyeliner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maybelline, MAC, Bobbi Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | MAC | Bobbi Brown |
|---|---|---|---|
| Oct 2025 | 61.2% | 25.5% | 13.3% |
| Nov 2025 | 58.3% | 29.5% | 12.2% |
| Dec 2025 | 60.2% | 28.6% | 11.2% |
| Jan 2026 | 65.3% | 24.6% | 10.1% |
| Feb 2026 | 65.2% | 24.9% | 9.9% |
| Mar 2026 | 66.3% | 25.2% | 8.5% |
| Apr 2026 | 66.8% | 24.2% | 9% |
| May 2026 | 65.3% | 25.5% | 9.3% |
| Jun 2026 | 67.1% | 24.5% | 8.4% |
| Jul 2026 | 67% | 24.5% | 8.5% |
| Aug 2026 | 70.7% | 20.9% | 8.3% |
| Sep 2026 | 66.8% | 23.1% | 10.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 12.7K | -4.9% | -4 points | |
| 2, held 2nd | 23.1% | 4.4K | +11.4% | +2.2 points | |
| 3, held 3rd | 10.1% | 1.9K | +22.3% | +1.8 points |
66.8%
Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -4 points.
2.
MAC23.1%
Held 2nd. 4.4K estimated branded searches, +11.4% vs prior month. Share +2.2 points.
10.1%
Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
Which brand is most popular in search among gel eyeliner brands in New Zealand?
3 brands
In September 2026, Maybelline was the most searched among gel eyeliner brands in New Zealand, with an estimated 12.7K branded searches, 66.8% of all searches for the three we track. MAC is in 2nd place, 43.6 percentage points behind at 23.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Maybelline | 61.2% → 66.8% | 70.7%Aug 2026 | 58.3%Nov 2025 | 1st |
| MAC | 25.5% → 23.1% | 29.5%Nov 2025 | 20.9%Aug 2026 | 2nd |
| Bobbi Brown | 13.3% → 10.1% | 13.3%Oct 2025 | 8.3%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Maybelline’s share of searches among gel eyeliner brands in New Zealand increased from 61.2% to 66.8%.
- Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand decreased from 25.5% to 23.1%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand decreased from 13.3% to 10.1%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among gel eyeliner brands in New Zealand peaked at 70.7% in August 2026 and was lowest at 58.3% in November 2025.
- Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 20.9% in August 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among gel eyeliner brands in New Zealand peaked at 13.3% in October 2025 and was lowest at 8.3% in August 2026.
How did search popularity change for New Zealand gel eyeliner brands in September 2026?
3 changes
In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%.
In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.
In September 2026, Maybelline lost share of searches among gel eyeliner brands in New Zealand, from 70.7% to 66.8%.
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