Brandwave

How popular isMAC?

In September 2026, people searched for MAC by name about 5,240 times in New Zealand, about the same as the previous year. These searches made up 23.1% of all New Zealand gel eyeliner brand searches, placing MAC second out of three brands. When we asked both ChatGPT and Google AI Overviews about gel eyeliner brands, MAC appeared in three of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

MAC is the second most searched of 3 competitors and the third most recommended in AI answers.

  1. MaybellineShare of searches 66.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. MACShare of searches 23.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Bobbi BrownShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MAC website (opens in a new tab)

Follow MAC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top gel eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Bobbi Brown2nd
  3. MAC3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gel eyeliner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gel eyeliner brands compete with MAC?

MAC against gel eyeliner brands in New Zealand, by month

Share of searches by month for Maybelline, MAC, Bobbi Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineMACBobbi Brown
Oct 202561.2%25.5%13.3%
Nov 202558.3%29.5%12.2%
Dec 202560.2%28.6%11.2%
Jan 202665.3%24.6%10.1%
Feb 202665.2%24.9%9.9%
Mar 202666.3%25.2%8.5%
Apr 202666.8%24.2%9%
May 202665.3%25.5%9.3%
Jun 202667.1%24.5%8.4%
Jul 202667%24.5%8.5%
Aug 202670.7%20.9%8.3%
Sep 202666.8%23.1%10.1%

  1. 1.Maybelline

    66.8%

    Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -4 points.

  2. 2.MAC

    23.1%

    Held 2nd. 4.4K estimated branded searches, +11.4% vs prior month. Share +2.2 points.

  3. 3.Bobbi Brown

    10.1%

    Held 3rd. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

Compare popularity between MAC and its closest rivals

Every comparison with MAC

19 comparisons

How has branded search demand for MAC changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC in New Zealand held steady, from 5K to 5.2K.
  • Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand decreased from 25.5% to 23.1%.
  • Across the 12 months ending September 2026, MAC’s share of searches among gel eyeliner brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 20.9% in August 2026.

How did search popularity change for New Zealand gel eyeliner brands in September 2026?

3 changes

  1. In September 2026, MAC gained share of searches among gel eyeliner brands in New Zealand, from 20.9% to 23.1%.

  2. In September 2026, Bobbi Brown gained share of searches among gel eyeliner brands in New Zealand, from 8.3% to 10.1%.

  3. In September 2026, Maybelline lost share of searches among gel eyeliner brands in New Zealand, from 70.7% to 66.8%.

How are MAC’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mac concealer
  • mac cosmetics
  • mac cosmetics concealer
  • mac cosmetics eyeliner
  • mac cosmetics foundation
  • mac cosmetics lipstick
  • mac cosmetics makeup
  • mac cosmetics mascara
  • mac cosmetics powder
  • mac cosmetics primer
  • mac foundation
  • mac lipstick
  • mac makeup
  • mac powder
  • mac studio fix
  • mac velvet teddy

Do you work for MAC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MAC compete?

MAC is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands7th of 334.2%Show ranking
Eye shadow brands4th of 811.6%Show ranking
Eyeshadow palette brands5th of 76.3%Show ranking
Gel eyeliner brands2nd of 323.1%Shown above
Bronzing powder brands1st of 345.8%Show ranking
Concealer brush brands1st of 452.1%Show ranking
Makeup brush brands1st of 468.6%Show ranking
Creator with pink hair and a pink jacket

Is MAC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free